Sajjad Ahmad, Deputy Business Editor

To support the UAE digital transformation drive and and create a more sustainable ecosystem, SmartThings Home - Dubai, the biggest experiential space of its kind in the world and the first in the region was opened on Thursday.

The new space offering consumers an opportunity to enjoy the brand’s award-winning product categories, attend various trainings and workshops whilst exploring different SmartThings powered zones and scenarios that represent the future of houses.   

The SmartThings Home – Dubai was announced by Samsung Gulf Electronics during a press conference in Dubai.

It was revealed during the event that the  global  SmartThings users are 230 million currently and the number of users in Mena region is 31 million. The UAE as a hub of innovation and new technologies saw a significant rise in the users of SmartThings.

Located in Dubai Media City, SmartThings Home- Dubai offers  multi-device experiences split across four zones, each being equipped with diverse, locally relevant scenarios for customers to best visualize their daily routine, across Home Entertainment, Home Office, Work & Play, and Creator’s Powerhouse.

Seong Hyun Lee, President of Samsung Gulf Electronics said: “We are very pleased to bring Samsung’s SmartThings Home to the region. The new space provides people the chance to experience our connected device ecosystem across various zones that define everyone’s day-to-day routine. It allows us to be closer to our customers, giving them an opportunity to seamlessly interact with our products as we show them what the future of homes looks like.”

He added: “Launching the space in Dubai is instrumental to cater to the city’s growing consumer base of digital natives in the face of the new age of disruption. We expect the opening of SmartThings Home in Dubai to strengthen our leadership position in the sector as we continue offering smart integrations for our customers’ homes across our product categories.”