Moviegoers enjoy a film on the Mall of the Emirates rooftop.

Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, is delighted to announce the launch of the VOX Cinemas Drive-in on the rooftop of Mall of the Emirates. Developed in response to the temporary closure of cinemas, and in support of the government re-opening parts of the economy in a safe manner, the new experience will open to the public on Sunday 17 May so that movie lovers can enjoy the magic of cinema from the safety and comfort of their car.

Staying true to VOX Cinemas’ belief that movies are best watched on the big screen, the drive-in experience will see the rooftop of Mall of the Emirates transformed into a moonlit outdoor movie theatre with evening screenings held at 7.30 pm. All staff will follow Majid Al Futtaim’s strict health and safety measures to ensure that physical distancing is maintained at all times and that guests can enjoy an exceptional experience with comfort and peace of mind.

A family arrives for a movie at the Mall of the Emirates.

Once parked, audiences can simply tune into a designated radio frequency for the movie audio to be streamed straight into their car. The cost per car (2 people max) is Dhs180+ VAT which includes the movie as well as an F&B package for two people consisting of caramel popcorn, salt popcorn, nachos, M&Ms, soft drinks and water.

Proceeds from the first public screening on Sunday 17 May will go towards the 10 Million Meals initiative, which provides meals to those in need during Ramadan. As an added bonus, guests will have the opportunity to win a daily prize of 1,000 SHARE points (Dhs100). Until 31 May, each F&B package will contain a SHARE voucher which guests simply need to scan for a chance to win prizes.