DUBAI: Ideal Standard International, a leading provider of innovative and design-driven bathroom solutions, is pleased to announce the formation of a commercial partnership with Roots Group of Arabia that will expand their commercial activities in Kingdom of Saudi Arabia.

The partnership will promote and sell Ideal Standard products marketed under the Ideal Standard, American Standard, Armitage Shanks and Jado brands in Kingdom of Saudi Arabia and will be operationally headquartered in Jeddah.

“I am delighted with the formation of this strategic partnership. The complimentary capabilities of the two companies create a very strong organisation which will serve the market with a combination of leading products and leading service”, says Chairman David Hamill.

Arabian Roots is a leading wholesaler, manufacturer, retailer and special service provider in the Saudi market, focusing on building materials, including among other things, metal works, fences, doors etc.