Dubai: Mint Middle East - the leading payroll card service provider based in the United Arab Emirates - announced the launch of ‘Hafed’ payroll programme at the Cards and Payments Middle East convention.
The programme is supported by the issuance of the first EMV contactless chip-based UnionPay International salary cards in the UAE and GCC announced earlier this year.
Aimed at enhancing the financial and digital inclusion of unbanked domestic workers in the region, Hafed extends the security and benefits of Wage Protection System (WPS) programme salary cards to its beneficiaries. It also provides significantly improved experience to its card holders by offering best in-class ecommerce, financial, banking, and insurance services through an omni-channel experience, covering online and mobile touchpoints, thereby servicing transactions seamlessly and with increased efficiency.
“We are committed to harnessing technology and timely feedback in devising unparalleled products and services for our customers,” says Abdul Razzak Al Abdullah, Chairman of Mint, who believes that the new programme supplements the UAE government’s efforts in assimilating technology in societies and delivering satisfaction.
“Hafed will extend the WPS salary card benefits to domestic workers, thereby bridging the gap by enabling them to enjoy the same benefits and experiences. Mint is dedicated towards supporting the UAE’s broader initiative of employing technology, making services efficient, and building happy communities across the country.”
Wage Protection System, developed by the Central Bank of UAE to record and guarantee timely and full-payment of agreed-upon wages, has been strongly supported by organizations such as Mint by virtue of new card issuances and programs, including Hafed – which will pave the way for economic freedom for workers under-served by the banking landscape. The programme will comprehensively address the financial needs of the cardholder, right from payday to daily financial transactions. To deliver incentive-based offers so far enjoyed by customers of banks alone, Hafed members will be entitled to a suite of value-added services including regular and enticing merchant offers and discounts from around the world.