DUBAI: Ten shopping malls in the region including seven spread all over the UAE have initiated the “Go Red for Women” campaign till June 20, with the support of government bodies and private sectors, to provide free healthcare facilities to women.
Announcing the details at a press conference held at the Mirdif City Centre, a group of panels revealed the details.
“This year, the campaign will extend further by including all Majid Al Futtaim Properties’ shopping malls in the region, making it the company’s biggest CSR campaign towards community health awareness. Medical professionals will conduct complimentary heart health check-ups for women over three weekends in the month of May at designated locations in each mall,” said Hussain Moosa, associate director for Majid Al Futtaim Properties.
The participating malls include Mall of the Emirates, Deira City Centre and Mirdif City Centre in Dubai, Ajman City Centre and Sharjah City Centre in the Northern Emirates and City Centres in Bahrain, Egypt and Oman with the collaboration of local health organisations and private sector.
“At designated areas within each mall, heart health testing for blood pressure, blood sugar, Body Mass Index (BMI) and cholesterol will be performed, as well as quick health tips for shoppers from partner organisations like Dubai Health Authority and Emirates Cardiac Society in the UAE, Ministry of Health, Oman Heart Association and Sultan Qaboos University in Oman, King Hamad University in Bahrain, and Egypt Heart Society in Egypt,” he said.
One of the major sponsors, the NGO, “Go Red for Women” founded by the American Heart Association in 2004, is supported annually by more than 30 countries worldwide.
With the tagline, “This is not a red dress. It is a red alert”, the campaign aims to raise awareness about the importance of prevention, diagnosis and control of cardiovascular disease (CVD) in women.
Moosa further added, “Part of the company ethos is taking the broader community needs into account, which encapsulates the region-wide campaign against heart diseases amongst women. In line with our vision to become a market leader in the development, ownership and management of shopping and leisure destinations, we believe that humanitarian causes such as “Go Red for Women” create shared value and contribute to business success,” he said.
Collaborating with Majid Al Futtaim Properties’ shopping malls in Dubai, Dr Nooshin Mohammed, consultant cardiologist in Dubai Hospital and board member of Emirates Cardiac Society, said, “Heart disease and stroke kill more women each year than cancer, tuberculosis, HIV/AIDS, and malaria combined. At present, a huge percentage of women are aware that heart disease is the biggest culprit that causes deaths of women in the world, but only few believe it to be their biggest threat to life. This is a platform that could finally debunk the tightly-held myths out there that it is a man’s disease and educate women about heart health risks,” she said.