Classifieds | Archives | Jobs | About TGT | Contact | Subscribe
Last updated 4 minutes ago
Printer Friendly Version | TGT@Twitter | RSS Feed |
Social media so ‘tempting’ for Americans, says report
December 04, 2012
 Print    Send to Friend

NEW YORK: Many US viewers are becoming more active while watching television, judging by the findings in a new report that illustrates the explosive growth in people who watch TV while connected to social media on smartphones and tablets.

The Nielsen company said that one in three people using Twitter in June sent messages at some point about the content of television shows, an increase of 27 per cent from only five months earlier.

“Twitter has become the second screen experience for television,” said Deirdre Bannon, vice president of social media at Nielsen.

Social networking is becoming so pervasive that the study found nearly a third of people aged 18-to-24 reported using the sites while in the bathroom.

An estimated 41 per cent of tablet owners and 38 per cent of smartphone owners used their device while also watching television at least once a day.

As rapid as the use of social media while on television is growing in the US, it already lags behind other countries.

Nielsen said that 63 per cent of people in the Middle East or Africa report using social media while on TV, and 52 per cent of people in Latin America.

Associated Press

Add this page to your favorite Social Bookmarking websites
Post a comment
Related Stories
Washington elite bids farewell to ‘Watergate’ editor
WASHINGTON: The US capital’s movers and shakers rubbed shoulders with veteran journalists at the National Cathedral on Wednesday to bid a final farewell to late Washingto..
Shakira to launch baby toys, Web series for mums
NEW YORK: Shakira is partnering with Fisher-Price to launch a line of baby toys as well as a Web series for mums. The Mattel, Inc.-owned company announced on Friday th..
Reporter quits over governor nominee’s pressure
CHICAGO: A veteran Illinois political reporter quit his job at the Chicago Sun-Times on Wednesday and accused the newspaper of bowing to pressure from Republican gubernat..
American Idol singer Aiken seeks poll win
ASHEBORO: American Idol runner-up Clay Aiken is back on tour. This time he is trying to win over North Carolina voters with his political chops rather than his voice, and..
Bradlee hailed ‘editor with an army’s courage’
WASHINGTON: Legendary former Washington Post editor Ben Bradlee, who oversaw reporting on the Watergate scandal that brought down US president Richard Nixon, died on Tues..
Advertise | Copyright