Classifieds | Archives | Jobs | About TGT | Contact | Subscribe
Last updated 0 minute ago
Printer Friendly Version | TGT@Twitter | RSS Feed |
Social media so ‘tempting’ for Americans, says report
December 04, 2012
 Print    Send to Friend

NEW YORK: Many US viewers are becoming more active while watching television, judging by the findings in a new report that illustrates the explosive growth in people who watch TV while connected to social media on smartphones and tablets.

The Nielsen company said that one in three people using Twitter in June sent messages at some point about the content of television shows, an increase of 27 per cent from only five months earlier.

“Twitter has become the second screen experience for television,” said Deirdre Bannon, vice president of social media at Nielsen.

Social networking is becoming so pervasive that the study found nearly a third of people aged 18-to-24 reported using the sites while in the bathroom.

An estimated 41 per cent of tablet owners and 38 per cent of smartphone owners used their device while also watching television at least once a day.

As rapid as the use of social media while on television is growing in the US, it already lags behind other countries.

Nielsen said that 63 per cent of people in the Middle East or Africa report using social media while on TV, and 52 per cent of people in Latin America.

Associated Press

Add this page to your favorite Social Bookmarking websites
Post a comment
Related Stories
Collins denies he’s a paedophile
NEW YORK: Former “7th Heaven” star Stephen Collins declares he’s not a paedophile, and insists he has molested a minor on just one occasion and engaged in sexual miscondu..
Colbert show wraps up with star glitter
LOS ANGELES: After nine years, Stephen Colbert has left the Comedy Central satirical-news “The Colbert Report” show, retiring the mythical character who served as host - ..
Jeb Bush promises to release 250,000 emails
TAMPA: Jeb Bush says he plans to release 250,000 emails from his time as Florida governor, part of an e-book that he is writing as he mulls taking the plunge on a 2016 pr..
Jolie falls sick, cancels movie events
LOS ANGELES: Filmmaker and actor Angelina Jolie said on Friday she has chicken pox and will not be able to attend events for World War Two drama Unbroken, her second film..
Survey shows Internet’s broadening political role
NEW YORK: Would-be 2016 presidential candidates take note: the Internet may potentially make or break your campaign. More Internet users than ever view online efforts ..
Advertise | Copyright