DUBAI: Sony Mobile Communications on Monday launched its much-awaited new flagship Android smartphone, Xperia Z in the Middle East and Africa market. The multi-faceted phone was unveiled in Dubai in the presence of top officials from Sony Mobile. Available in black, white and purple, the model will be in shops regionally from the first week of March and costs Dhs2,499.
Rudinger Odenbach, Vice-President, at Sony Mobile Communications Middle East and Africa, said: “The Xperia Z is a game-changer in smartphone technology. It has generated a great deal of excitement internationally since its official launch at the CES in Las Vegas. We anticipate the ultimate range of rich user experiences offered on this stellar model from the XperiaTM range to increase the momentum several times over in key Mena markets.”
Sony is pinning its hopes on a couple of other features which it hopes will give it an edge in the ultra-competitive smartphone market.
The HDR (High Dynamic Range) camera feature can sharpen darkly-taken photos – although given the 1080x1920p HD display and camera’s 13MP technical specs, most people should click clear ones – and a one-touch function enables users to share music, photos and videos to NFC-enabled Sony devices and connect to Bravia TVs.
As most breakages are by people dropping phones, either on ground or in water, the Xperia might well appeal to those of a clumsy disposition – as well as those who want to use their phone in the bath.
The front and back are coated in strong tempered, anti-shatter film glass, and the model can safely be held under water for up to 30 minutes. A Stamina mode is also designed to prolong the phone’s battery life.
Xperia Z will launch on Android 4.1 and be upgraded to 4.2 shortly.
The new Xperia Z boasts a range of unparalleled features, including a 5” Full HD 1080p Reality Display, Snapdragon™ S4 Pro quad-core processor, the Mobile BRAVIA® Engine 2 and a 13 megapixel fast-capture camera. Offering the ‘best of Sony in a smartphone’, the device uses advanced technology from Sony’s entire range of multimedia products.