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Brazilian firm forays into UAE market
September 21, 2018
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Dubai: O Boticário, the largest fragrance player in Brazil with more than 4,000 stores around the world, is all set to foray into the UAE market by opening the first international Amphora concept store at City Centre Mirdif, Dubai, on September 22nd.

The Brazilian company, by having alchemy and innovation in its DNA, O Boticário brings to Dubai an unprecedented emphasis on quality and retail innovation, offering customers an experience complete with interactive shopping content, visual aesthetics combined with the latest retail technologies; and products that narrate stories.

Commenting on the upcoming City Centre Mirdif store launch, André Farber, Vice President of Business and Franchises at O Boticário, said, “In today’s retail environment, clients’ expectations are ever evolving, and to meet those expectations we have always believed in doing things differently by constantly innovating our products and processes. We ensure that innovation is present in all our practices, and our initiatives incline heavily towards combining technology and sustainability. This is why Dubai, considered the technology hub of the Middle East, was a primary choice to launch the brand.”

Farber said, “With a strong emphasis on modernism combined with traditional alchemy, we want our stores to reveal the soul of O Boticário, characterised by building unique meaningful connections with clients through personalised experiences and a customised approach to beauty.”

Earlier this year, the Brazil-based cosmetics, fragrances and skin care company agreed to license its exclusive brand rights and partner with Millennial Capital Ltd - a Dubai-based emerging retail, consumer, wellness and investment management firm – to facilitate expansion in the Gulf region.

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