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The Frame launched at lifestyle event in Dubai
By Jamil Khan August 17, 2017
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DUBAI: A large number of media representatives from all over the UAE have witnessed Samsung Gulf Electronics demonstrate the merger between art and technology with the launch of its latest lifestyle TV, The Frame.

Selected artworks from four-UAE based artists were showcased at the event held on Wednesday at Marina Home in Mall of Emirates. The Frame is the latest in Samsung’s launch of lifestyle TVs, curated with an artful approach meant to elevate any room or viewing environment.

The event welcomed some of the GCC’s most talented artists and designers, in addition to VIP guests, who were mesmerised by The Frame’s elegance, and Marina Home provided the perfect setting to demonstrate how the frame can hang in any living space, on any wall, or be mounted in an artful and innovative way.

“Design starts with people – their lifestyle, tastes and aspiration define design,” said Haris Munif, Head of Product Marketing – Consumer Electronics Division, Samsung Gulf Electronics. “We believe that the integration between lifestyle, design, art and technology is becoming increasingly prominent in the everyday world. We created The Frame to provide consumers with a TV that beautifies their space and lives in perfect harmony with their interior décor.”

Based on the new innovative technology, The Frame looks like a picture frame hanging on a wall when ‘Art Mode’ is on. Instead of fading to black like a conventional TV, the Lifestyle TV’s display transforms into a work of art, letting the users select custom-designed digital art pieces from The Frame. With more than 100 art pieces in 10 different categories – including landscape, architecture, wildlife, action, drawing and more – to choose from, it is sure to please every design preference. Paired with the numerous options for art layouts and colors, as well as customisable accessory options including interchangeable bezels and an optional Studio Stand, it truly complements the user’s living space.

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