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Creativity deemed lifeblood of culture at festival
By a Staff Reporter October 30, 2014
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DUBAI: Creativity is the most important resource that can help connect people to positive outcomes, stated artists participating in a panel discussion at the 7th MOCAfest (Marketplace of Creative Arts), the WIEF Foundation’s arts and culture festival.

The festival opened on Wednesday in Dubai on the sidelines of the 10th World Islamic Economic Forum, co-organised by Dubai Chamber of Commerce and Industry.

The event, which brought together some of the established talents from around the world, explored how culture and creativity can be brought together to create distinct works of art. Expressing his experiences with the art of choreography, Saif Aldamen, founder and choreographer of SS Curls in Jordan, said: “Art and culture plays a big role in conveying messages to people. This is especially true in the Middle East, where we have a conservative society.

“Through choreography it is possible to build up a story to reach out to people.”

Stating that art forms take different forms in various parts of the world, Saif said: “It is important to put the taste of the people of a particular region to convey the message effectively.”

Peter Gould, co-founder and designer of Peter & Ruh, Australia, said: “The creative process starts with an open mind. In order to be creative, you need to be open-minded about the things around you.”

Emphasising the positive aspect of having a creative attitude, Peter said that there is ultimate peace in creativity.

Ruh Al Alam, co-founder and designer, Peter & Ruh, UK, stressed that genuine creative art is not just about branding but about taking a product or initiative to a level of authenticity at the global level.

He added: “Ethics should be a critical component of artistic practice, and this is particularly relevant to Islamic art, where the artist needs to constantly ensure that their work does not contradict their faith.”

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