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Dubai Press Club fosters culture of innovative thinking in media
By a Staff Reporter October 30, 2017
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DUBAI: Dubai Press Club announced the launch of the “Media Innovative Lab” which aims to foster a culture that encourages creative and innovative thinking in media work as well as raises awareness about the latest technologies and trend in the media sector among reporters, especially media students in the country. The Media Innovative Lab hosts a number of experts and academia in various media fields who gather under one roof to discuss the best practices in the field of media.

The Media Innovative Lab commenced with the first specialised workshop in collaboration with Twitter, under the theme “Storytelling on Twitter” which aims at training students on utilising Twitter to tell stories, discovering content on Twitter, expressing themselves, making an impact on the platform and promoting ethical behaviour. The workshop concluded with a Twitter challenge where students were required to present a case study to their trainers.

Acting Director of Dubai Press Club Maitha Buhumaid said that innovation has become a trademark quality in all aspects of development adopted by the United Arab Emirates since its establishment. 

The Innovation Lab is a new platform that offers media personalities the opportunity to interact directly with subject-matter experts so as to stay on top of the latest studies and theories in media to hone the skills of cadres in media and other sectors. The Media Innovation Lab targets students in particular so as to build their competencies and prepare them to be the journalist of tomorrow. Buhumaid added that the lap is set to offer various specialised workshops that will be run by media experts, welcoming the cooperation of Twitter who inaugurated the Lab by running the first workshop.

Kinda Ibrahim, Director of Media Partnerships at Twitter, MENA, underscored the importance of this cooperation which aims at supporting journalists and students alike to keep them abreast with the latest in the media field. Ms Ibrahim further added that content is of paramount importance in the work of journalists and the workshop aims to help learners master the art of reporting news.

She further added that using Twitter to disseminate news requires proficiency and innovative skills and this training has empowered students to discover content and be equipped with the right foundation to excel in their careers. We hope to continue on this successful trajectory to be at the forefront of customised training programmes. “At Twitter our goal is to spearhead initiatives that enrich the community. We have received positive feedback from students from the engaging session that has cultivated new skills. As a powerful tool that encourages ethical journalism,” she said.

Established in 1999 under the patronage of Vice-President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Dubai Press Club (DPC) is a proactive platform for journalists and media professionals to debate and deliberate on various topics of different interests ranging from political, economic and society. Dubai Press Club plays a significant role in supporting and developing regional media industry by launching unique initiatives including the renowned Arab Media Forum (AMF), Arab Journalism Award (AJA) and the promising Emirates Media Forum (EMF).

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