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Shoppers in Dubai to get Super Sale ride
BY JAMIL KHAN May 10, 2017
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DUBAI: Retail therapy starts early this summer in Dubai as over 5,000 brands and retailers are going to participate in the 3-day Super Sale from 18-20 May.

The new citywide retail initiative will offer shoppers the opportunity to pick up amazing deals across a range of merchandise at participating outlets being organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism).

Talking to the media, Saeed Mohammad Measam Al Falasi, Executive Director, Retail and Strategic Alliances, DFRE, said that during the 3-day sale initiative shoppers through over 5,000 plus retailers and brads across Dubai will get incredible discounts of between 30 – 90 per cent on selected items.

He said that “the new initiative is part of our robust strategy revolving around the Retail Calendar to further boost the emirate’s retail sector with regular promotional periods that benefit both retailers and shoppers. Running promotions that offer retailers numerous options to boost sales during this time of the year will further enhance the emirate’s appeal as a year-round shopping hub, and helps us build on Dubai’s strong position as only the second city after London to host the most number of retail brands.

“With the help of our partners in the private sector, Dubai has set the highest standards in terms of brand mix and quality in the retail sector in the region, and we are happy to see leading retail groups once again extending a firm hand to ensure the success of this new retail event. The timing is perfect for shoppers, coming early in the summer and just a few days before the start of the month of Ramadan, followed by the Eid holiday period.”

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