Classifieds | Archives | Jobs | About TGT | Contact | Subscribe
 | 
Last updated 7 hours, 17 minutes ago
Printer Friendly Version | TGT@Twitter | RSS Feed |
HOME LOCAL MIDEAST ASIA WORLD BUSINESS SPORT OPINION WRITERS
Workshop discusses how online retail can help publishers
By a Staff Reporter October 31, 2017
 Print    Send to Friend

SHARJAH: The way readers interact with a publisher’s content online and the massive marketing opportunities that publishers can capitalise on in the virtual space, especially while marketing their books in the Arab region where the majority of the populace use mobile devices to make online purchases, was discussed at a workshop here.  The workshop was titled ‘New Trends in Book Sales’ and organised by the Sharjah Book Authority (SBA) on Sunday in collaboration with NYU School of Professional Studies (NYUSPS) Center for Publishing.

In the lead-up to the 36th Sharjah International Book Fair (SIBF 2017), which will be inaugurated this Wednesday, Nov.1 at Expo Centre Sharjah, NYUSPS brought Lane Jantzen, VP Penguin Random House, to address a gathering of publishers from the Arab region and the world.  

Welcoming all attendees to the session, Salim Omar Salim, Director of Sales and Marketing at SBA, said: “Staying true to tradition, the SBA is roping participating publishers into activities and discussions that will enhance your skills and expertise, will help you understand the target audience better, and be equipped with marketing mechanisms that will bolster your outreach and sales. The cycle of life, in many ways, begins and ends with books, and we are delighted to be able to offer a platform for learning and exchange to all of you who have dedicated their lives to creating and disseminating knowledge to our present and future generations.”

Keywords, data codes, metadata, search engine optimisation, algorithms, influencers and other online sales and marketing jargon were the main touchpoints in Jantzen’s presentation as he tried to build a comprehensive yet relatable narrative on how online retail has changed and continues to develop and diversify publishers’ strategy in their quest to reach out to readers with their products.

“As publishers, it is essential for us to define our target reader(s), that is, know exactly who it is who is looking to buy these books. Items like ‘classification’ and ‘category’ which are considered mundane are in fact key in bringing up your books on the top of search results if they are developed and optimised effectively with metadata,” he added.
 

Add this page to your favorite Social Bookmarking websites
Comments
 
Post a comment
 
Name:
Country:
City:
Email:
Comment:
 
    
    
Related Stories
ADIBF names Ousha Al Suwaidi as ‘Focused Personality of the Fair’
ABU DHABI: Abu Dhabi International Book Fair, ADIBF, 2019, taking place from 24th to 30th April, has selected the late Ousha Bint Khalifa Al Suwaidi (also known as ‘Fatat..
Russia Guest of Honour at AD Book Fair
ABU DHABI: The Department of Culture and Tourism - Abu Dhabi, (DCT Abu Dhabi) has chosen Russia as the Guest of Honour for the 30th edition of the Abu Dhabi International..
SBA takes part in Cairo International Book Fair 2019
CAIRO: The Sharjah Book Authority (SBA) is leading the region’s cross-culturalism practices, ideas, and innovations, as well as promoting unity through literature, during..
Sharjah highlights India’s prominent position in cultural legacy of Arabic books
NEW DELHI: Sharjah, as the guest of honour of the 27th New Delhi World Book Fair (NDWBF 2019), has hosted a historical symposium shedding light on India’s prominent posit..
‘Kan Yama Kan’ provides over 500 books to Indian school
NEW DELHI: To improve Indian children’s access to books, the UAE Board on Books for Young People, UAEBBY’s Kan Yama Kan initiative, has presented over 500 new books in li..
FRONTPAGE
 
GALLERY
 
PANORAMA
 
TIME OUT
 
SPORT
 
 
Advertise | Copyright