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Health ministry anti-smoking, diabetes media projects win awards
By a staff reporter February 19, 2012
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DUBAI: The Ministry of Health has won two prizes at the GCC health media awards; one in the short story category and another in the TV message category.

Dr Mahmoud Fikri, Assistant Undersecretary for Health Policies, stated that the award aims at improving the fields of innovation and creativity among health specialists, recognising the leading and active initiatives among health individuals and organisations in the field of health awareness. The award also aims at enhancing the health conditions of GCC citizens, cooperation with media organisations and competition between the health media competitors.

He said: “The award includes journalism, short stories addressed to children, press articles about important health topics, publications and electronic works, TV messages and radio broadcasts. The total number of participating works reached 30 in various fields and this is the 3rd round of the award while the final ceremony will be organised between 4-5 March 2012 in Oman.”

Dr Fikri mentioned that GCC countries face big challenges in achieving healthy outcomes in the community, as well as in the development of mass media technologies. The efforts of the health policies sector in the ministry are seen through the health education and enhancement department which aims at raising health education and awareness among the local community members.

He also emphasised that non-infectious diseases form a big challenge to GCC countries especially since the rates of obesity, diabetes, high blood pressure and heart diseases are high compared to other diseases. Dr Fikri also lauded the initiative of the GCC excellence award that is organised by the GCC Executive Board at the GCC Council to launch such a valuable award in the field of health media. The award supports our goals in enhancing health education and raising awareness of the community members with health issues.

Furthermore, Dr Fadila Al Sherif, Director of Health Education and Enhancement Department at the Ministry of Health, said: “The total number of UAE presented works were 7. The Ministry of Health won the first prize in the short story category that revealed the anti-smoking programme of the ministry among school students. Titled “Big Challenge”, the story emphasised the dangers and negative impact of smoking in a school environment. The ministry also won third prize for the topic “Healthy meals for diabetes patients”. The TV message concentrated on the components of healthy meals and nutrition substitutes for diabetes patients.

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