DUBAI: The Middle East events market has been estimated to grow at near double-digit levels till 2020. Several global players are focusing at the region’s lucrative events and entertainment industry that has become an important destination for large-scale international events, be it in sport, entertainment or international meetings such as the upcoming World Expo 2020 and the World Cup in Qatar.
Italy based, Worldwide Shows Corporation, (WS Corp) a global leader in the international events, live entertainment and communications industry, over the weekend partnered with the region’s leading HQ Creative, a long-established UAE-based event production agency to establish the HQ Worldwide Shows.
The partnership between WS Corp and HQ Creative, not only brings WS Corp’s vast international experience with large scale events into the region, it also brings with it HQ Creative’s valuable experience in creating and producing large events in the region and their significant knowledge of the region and the way business is done here.
WS Corp headquartered in Italy, has a rich history of success. It has been responsible for numerous spectaculars at large-scale international events including: Olympic Opening and Closing Ceremonies, Expo Milano 2015, Commonwealth Games Ceremonies, UEFA European Football Cup, America’s Cup, UAE National Day ceremony in Abu Dhabi 2016, Burj Khalifa show and Mother of the Nation Show during last festival among others.
WS Corp, who will have an equal stake in the merged entity HQ Worldwide Shows (HQWS), will be making their entry into the fast-growing and lucrative Middle East events industry armed with HQ Creative’s considerable on-ground expertise and experience in producing large-scale events in the GCC.