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Kindness Fridge marks spirit of Year of Giving
BY JAMIL KHAN July 23, 2017
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DUBAI: A Dubai restaurant, in line with the Year of Giving initiative, has introduced a unique initiative “The Kindness Fridge” to provide healthy food and refreshments to labourers.

The development by MyGovinda’s, a restaurant brand that serves healthy and holistic Indian food, entailed installing a “Kindness Fridge” at its outlets located in Umm Suqeim and Al Karama. Mahesh Advani, the owner and founder of MyGovinda’s, was inspired by the declaration of 2017 as the Year of Giving to come up with the altruistic concept.

The Kindness Fridge targets construction workers, the working class and the unemployed who require healthy food after a hard day of work, but might not have the means to purchase it from local restaurants. By storing freshly prepared wholesome lunch boxes, fresh fruits and water in a refrigerator outside the restaurant, with open-door policy, the Kindness Fridge aims to bridge this gap.

The objective of the Kindness Fridge, a concept fully funded by MyGovinda’s, was to play a meaningful role in the community and extend its mission of “health and happiness to all” to those in need. Through the model of the fridge, the restaurant brand ensures that healthy food does not remain a privilege to certain sections of the society, since “hunger is universal.”

Advani said, “The summers of Dubai beat down hard, especially on the people working long hours in the sun; trying to make ends meet and provide happy lives to their family. We were inspired by Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai His Highness Sheikh Mohammed Bin Rashid Al Maktoum’s insightful words on community empowerment, volunteerism and service for the year, and decided to give in our own little contribution with the Kindness Fridge. It’s open to all, it’s completely free, and the food is from our heart, out of the love and respect we have for all persons in these sectors, in our land of residence. Persons can access the fridge with their heads held high, and can interact with our usual patrons. We would like to shed light on this so that our community members know this concept exists, and are able to access it easily when in need.”

While there only exist two self-funded Kindness Fridges by MyGovinda’s, the restaurant is looking to increase the number of fridges in the future once the initiative kicks off, and can work with the community to provide more food and beverages through this medium to those in need.

Furthermore, a number of similar humanitarian initiatives to provide free water and other refreshments through outdoor fridges have been popping up in different locations in Dubai spearheaded by community philanthropists. The initiatives also targets the blue-collar community that often has to brace for the scorching summer at varied construction sites across all emirates.

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