DUBAI: Ford and Lincoln sales in the Middle East closed 2012 on a high note, breaking the 75,000 unit barrier — a 10 per cent year over year growth, company said in a press statement on Sunday.
Sales of both brands in the last quarter of 2012 jumped an outstanding 42 per cent year over year, according to Larry Prein, Ford Middle East’s managing director who is confident that the momentum will be equally strong for 2013.
In the UAE, Ford and Lincoln sales recorded an impressive 55 per cent growth owed largely to continued investments and expansion actions by the local importer-dealer, Al Tayer Motors. 2012 saw the dealership expand across Dubai and Fujairah with new sales and service outlets.
Passenger cars recorded a 38 per cent growth with best sellers such as the Taurus, Mustang, Fusion and Ford’s all-new small car, Figo. Meanwhile, trucks and SUVs registered a whopping 55 per cent increase, driven by increased demand on Edge, Escape, Explorer, Expedition and F-Series trucks. Lincoln’s new-gen crossovers, the MKX and MKT were also among the well-performing models in the UAE having achieved a three digit growth.
“2012 has truly been a landmark year for Ford in the region,” Prein said. “We continued to drive growth aggressively across our markets thanks to the great new products we’ve introduced lately, and the tremendous support we’ve seen from our dealers. In the last quarter we’ve gained momentum as our supply got better.
“With this, we are geared up to start 2013 on a high note as we continue to be laser-focused on the One Ford plan and work with our dealers to further grow the business and introduce exciting models such as the all-new Ford Focus ST, Escape, Fusion and EcoSport, together with the all-new Lincoln MKZ, all of which are true to the One Ford promise,” he added.
According to Ford Middle East’s director of Sales, Thierry Sabbagh, Ford continued to witness increasing consumer preference throughout the region in 2012 as evidenced by the growing sales.
“We’ve seen great demand on our new range of products last year,” he explained.