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Automechanika 2018 closes with big success
by a staff reporter February 10, 2018
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RIYADH: The inaugural edition of Automechanika Riyadh concluded on an impressive note, as 4,961 trade buyers networked with more than 150 exhibitors from 21 countries at the Saudi Capital’s dedicated automotive aftermarket exhibition.

The highly anticipated first edition of the three-day event took place from 5-7 February 2018 at the Riyadh International Convention and Exhibition Centre, with the global appeal underlined by country pavilions from Germany, USA, Turkey, Korea and China.

Organised by Messe Frankfurt Middle East in partnership with Saudi-based Al-Harithy Company for Exhibitions (ACE), Automechanika Riyadh is one of 17 global Automechanika events, the world’s leading international automotive trade show brand.

Some of the world’s leading manufacturers and suppliers of aftermarket spare parts, accessories, components, tyres, batteries, systems and electronics were on show, all eager to capitalise on Saudi’s vast automotive industry.

“We’re delighted with the positive industry response to Automechanika Riyadh’s debut run, vindicating our decision to introduce the world-class Automechanika brand to the Kingdom’s Capital,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East.  “Exhibitors and traders reported a number of serious new business enquiries as they looked to assert a stronger foothold in the Eastern and Central regions of Saudi Arabia.

“This underlines the opportunities in Saudi, where growing competition and changing brand preferences are opening up fresh business opportunities for parts suppliers, distributors and retailers.  “The more than 8,500 automotive component dealerships and distributors in Saudi has positively influenced the parts aftermarket over the last few years.  That’s reflected on the show floor at Automechanika Riyadh, which brings global standards, innovation and efficiency to this highly important regional market,” Pauwels said. Hadi Al-Harith, CEO, ACE Exhibitions, added: “The recent royal decree allowing women to drive gives further impetus to the automotive sector, with 65 percent of the 14.8 million female population joining their male counterparts in acquiring cars, concurrently boosting the car care, upgrading and add-ons.”

“This and other economic indicators in the Kingdom augur well for the success of Automechanika Riyadh, and we’re delighted to have concluded on a successful note this prestigious international trade show for Saudi’s automotive aftermarket.”

At the forefront of major exhibitors at Automechanika Riyadh 2018 was the show’s official Launch Partner O2Proformance, and Gold Sponsor Samir Odeh, which specialises in the distribution of Original Equipment Manufacturer parts from Europe.

They were joined by some of the biggest names in the aftermarket business, including GIC Brakes from the USA, German companies Alanko and Sortimo, Dongnam Corporation from Korea, Spanish company Blinker, and LEMA from Italy, a manufacturer of spare parts for European trucks and buses.

Eng. Mohammed Anees, Technical Service Engineer at                                                                                                                                     Samir Odeh, said: “As one of sponsors of the exhibition, the response from visitors was very good. We made some small direct sales at the show and have many good leads to follow-up on.”

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