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Shurooq showcases key projects at WTM
By our business bureau November 11, 2017
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SHARJAH: Shurooq, the Sharjah Investment and Development Authority, has concluded its participation at the World Travel market London, which commenced on November 6. The authority used its attendance at the premium travel industry event to showcase its portfolio of existing and future projects, and opportunities and promotional offers they provide for both investors and tourists.

Shurooq’s stand at Sharjah Tourism and Commerce Development Authority (STCDA)’s pavilion saw an impressive turnout of visitors, travel agents and international tourism company representatives, all of whom received valuable insights into the authority’s array of destinations. The stand highlighted Shurooq’s tourist packages and the promotions in three of its key projects; Mleiha Archaeological and Ecotourism project, Al Majaz Waterfront and Al Noor Island.

“London is and will always be a very important place to showcase Sharjah. Our participation at WTM London was aimed at highlighting the outstanding features of its tourist projects in the Emirate of Sharjah and promoting them internationally among stakeholders in the international travel and tourism industry. Through our attendance we were able to highlight Sharjah as a unique destination and one that provides distinguished local tourism products of the highest standard,” said Marwan Bin Jassim Al Sarkal, CEO of Shurooq.

During Shurooq’s three-day participation at the travel market in the UK capital, they brought the Mleiha Archaeological and Ecotourism project to life through a Virtual Reality installation, a first-of-its-kind innovation seen from the Authority, which offered visitors a comprehensive tour of the site and a truly immersive experience of what an actual visit to Mleiha will entail.

Additionally, Shurooq also took the opportunity to introduce their latest tour package. Titled ‘The Time Machine,’ the educational package features engaging workshops for children and adults, which enable them to create their own comet, experience life in caves and learn about how inhabitants lived in this region thousands of years ago.

People got a sneak peek into Shurooq’s 5-star luxury heritage retreat, the Al Bait Hotel, which is part of their Heart of Sharjah project and is expected to open early next year. The Sharjah Collection quartet of eco escapes, each being developed to offer visitors a taste Sharjah’s diverse natural and ecological makeup, was also part of Shurooq’s offerings at the show.

Visitors were also introduced to the developments of the second phase of Al Majaz waterfront’s expansion, with the exhibition of multiple new outlets at the emirate’s popular destination which will be among a number of new restaurants and cafés inaugurated during the second phase of the expansion to eight.

Shurooq’s stand also introduced the ‘Sea of Lights’ event at Al Noor Island. The feature has been designed to bathe the island in artistic illumination that transforms its nocturnal landscape into one of colour and brilliance, thereby creating an entirely new ambience from that of its daytime beauty.

Also at the market, Shurooq forged a number of MoUs with tourism and travel agencies that will see organised tours to Sharjah. The agreements are set to contribute significantly to the enhancement of Sharjah’s overall tourism sector.

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