Classifieds | Archives | Jobs | About TGT | Contact | Subscribe
Last updated 1 minute ago
Printer Friendly Version | TGT@Twitter | RSS Feed |
Adnoc, Etisalat ink deal on ‘digital ad network’
September 12, 2018
 Print    Send to Friend

ABU DHABI: Adnoc Distribution, the UAE’s largest fuel and convenience retailer, on Tuesday signed an agreement with Etisalat Digital for a cloud-based digital signage advertising network.

This digital signage project will be rolled out across 100 Adnoc Distribution service stations and will be the UAE’s largest out-of-home advertising network, establishing new means for both Adnoc Distribution and Etisalat Digital to communicate with their customers, as well as a new revenue stream for both companies.

The signing ceremony, which was held at Adnoc Distribution head office, was signed by John Carey, Adnoc Distribution’s Deputy Chief Executive Officer; and Salvador Anglada, Etisalat’s Chief Business Officer; in the presence of Saeed Mubarak Al Rashdi, Adnoc Distribution’s Acting Chief Executive Officer; and Sultan Al Dhaheri, General Manager of Etisalat Abu Dhabi.

Commenting on the agreement, Al Rashdi said, “Our agreement with Etisalat Digital represents another important step in Adnoc Distribution’s journey to realising our full commercial potential as a world-class retail and fuel business. Through this digital initiative we are leveraging our market leading position in convenience stores and service stations to fast track our growth and to allow us to provide our customers with improved service by offering better and more relevant information and customized promotions.”

As part of the agreement, Etisalat Digital is providing a turn-key digital signage solution that combines digital screens, a content management system on Etisalat Digital’s cloud, and connectivity, maintenance, and operations from Etisalat’s 24/7 command and control centre.

In turn, Anglada said, “Today, digital marketing is taking over and disrupting traditional marketing channels. We are very pleased to be moving forward with this agreement with Adnoc Distribution, which represents a major milestone for digital advertising in the UAE. With it will come the deployment of Etisalat Digital’s unmatched capabilities and platforms. Adnoc Distribution will now be able to manage their content, address internal requirements, and secure content across its sites with Etisalat Digital’s cloud and digital signage solutions.”


Add this page to your favorite Social Bookmarking websites
Post a comment
Related Stories
Adnoc, KFUPM sign deal for collaboration
Abu Dhabi: The Abu Dhabi National Oil Company (Adnoc) has signed a framework agreement with King Fahd University of Petroleum and Minerals (KFUPM), to explore potential o..
Adnoc, Mubadala to explore global investment and growth opportunities
ABU DHABI: The Abu Dhabi National Oil Company (Adnoc) and Mubadala Investment Company (Mubadala) on Wednesday signed a framework agreement to explore together potential g..
Adnoc, Chinese firm sign LPG sales contract
ABU DHABI: The Abu Dhabi National Oil Company (Adnoc) announced on Saturday that it has concluded a new long-term Liquefied Petroleum Gas (LPG) sales agreement with Wanhu..
Adnoc to convene global energy leaders in Abu Dhabi
ABU DHABI: Twenty-seven of the world’s leading oil industry chief executives will gather, in Abu Dhabi, on 11th November, to discuss the impact of digitalisation, technol..
Adnoc, JCCP sign renewable energy deal
ABU DHABI: As part of its continuing commitment to efficiency and the adoption of cutting-edge technologies in its growing network of service stations, Adnoc Distribution..
Advertise | Copyright