Classifieds | Archives | Jobs | About TGT | Contact | Subscribe
 | 
Last updated 2 hours, 12 minutes ago
Printer Friendly Version | TGT@Twitter | RSS Feed |
HOME LOCAL MIDEAST ASIA WORLD BUSINESS SPORT OPINION WRITERS
SWSF spread wings with Air Arabia boost
November 28, 2017
 Print    Send to Friend

Sharjah: Sharjah Women’s Sport Foundation (SWSF) is spreading its wings with a new sponsorship agreement signed with Air Arabia. Formally agreed on Monday, the partnership between the two Sharjah entities aims to elevate the profile of women’s sports in the UAE in general and the emirate of Sharjah in particular.

Under the terms of the sponsorship, Air Arabia as the strategic partner, will provide benefits related to the sports events and tournaments that SWSF runs, including free airline tickets to be used as competition prizes. It will also provide discount offerings in its sister companies, which include Centro Hotel and Cozmo Travel agency, among others.

SWSF will reciprocate by carrying Air Arabia’s logo at the tournaments and activities it organises and will also raise awareness of the Sharjah national carrier through its mass media communications, across its social media platforms and by displaying the company’s logo on all its teams’ equipment and uniforms.

“This agreement is another conducive effort to build a skilled generation of female athletes by highlighting women’s sports through partnerships with highly visible and renowned commercial brands.

“Such sponsorship arrangements benefit women’s sports by raising their profile and encouraging women to take up physical activity and exercise. This in turn is a boost to the nation as a healthy community is he essential underpinning of a vibrant and dynamic society,” said Nada Askar Al Naqbi, Director General of SWSF.

“A community’s strength lies in the mental and physical fitness of its members and we are delighted to be partnering with Air Arabia in our campaign to spread the importance of women participating in sports.”

Add this page to your favorite Social Bookmarking websites
Comments
 
Post a comment
 
Name:
Country:
City:
Email:
Comment:
 
    
    
Related Stories
Jawaher gives directive to include indoor soccer at SSCW
Sharjah: In continuing Sharjah’s efforts to advance women’s sports in the UAE, Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, wife of His Highness Dr Sheikh Sultan..
Sharjah Sports Family Awards get Tilal Properties boost
Sharjah: The Board of Trustees of the second edition of the Sharjah Sports Family Awards (SSFA) has inked a sponsorship agreement with Tilal Properties, the first company..
Oman Sail quit Sevenstar Round Britain, Ireland Race
SHARJAH: After a strong start to the challenging Sevenstar Round Britain and Ireland Race, Oman Sail’s Class 40 team has taken the decision to retire after the backstay, ..
Dhs600,000 windfall for local athletes gives sports a fillip
SHARJAH: The Sharjah Sports Family Award (SSFA) has confirmed that the total value of this year’s prize money will be Dhs600,000 to be divided among four categories that ..
ECS and EID Sports join hands to launch Sports City
Sharjah: Sharjah and the Northern Emirates are set to get their first indoor summer sports arena. Expo Centre Sharjah (ECS) will host the debut edition of Sports City ..
FRONTPAGE
 
GALLERY
 
PANORAMA
 
TIME OUT
 
SPORT
 
 
Advertise | Copyright