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Shariah Health and Tourism campaign launched
BY SALMA ALALEM July 25, 2018
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SHARJAH: The Health Promotion Department at the Supreme Council for Family Affairs in Sharjah has launched the 5th annual “Health and Tourism” campaign, on Jul.24, to raise awareness on a number of unhealthy practices that can be prevented during the summer season.

Taking place from Aug.1st to 30 under the slogan “Umbrella,” the campaign will be spreading information on the importance of using umbrellas in the summer to safeguard against the sun and prevent heat exhaustion.

Moreover, this annual campaign, which is held under the wise vision of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of His Highness the Ruler of Sharjah and Chairperson of the Supreme Council for Family Affairs, has successfully reached 6 million followers on social media platforms during its last 4 editions.

It is considered to be the world’s first online health and tourism campaign that promotes both a healthy lifestyle and various tourist locations in Sharjah at the same time.

The Health Promotion Department revealed details for the new edition of the campaign during a press conference held at the headquarters of the Supreme Council for Family Affairs, that was attended by Iman Rashid Saif, Director of the Health Promotion Department, and Majid Hamad Al Suwaidi, Manager of the Domestic Promotions Department at the Sharjah Commerce and Tourism Development Authority (SCTDA), in addition to representatives of both the media and the campaign’s various sponsoring and supporting institutions.

Saif stated that the campaign is being held under the patronage and the directives of Sheikha Jawaher, to promote health awareness in the emirate, and highlight various tourist and cultural locations in Sharjah. She added that the campaign has become one of the most successful community initiatives on social media platforms.

Saif added, “Sharjah has been selected by the World Health Organisation as the region’s First Healthy City, and this campaign helps to uphold the high distinction that Sharjah occupies when it comes to healthcare, culture, tourism, art and heritage.”

Various educational workshops, free examinations, recreational games and shows, and competitions will be included in the campaign, in addition to other competitions that will have a large presence on social media platforms, where they can be surveyed and followed up with though the hashtag #healthandtourism18, as well as #umbrella.

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