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DCT Abu Dhabi in Souq Okaz fest
By A Staff Reporter July 22, 2018
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ABU DHABI: The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) has concluded its successful participation in the 12th edition of the historical Souk Okaz Festival, which ended recently in Saudi Arabia.

The DCT Abu Dhabi pavilion, which was located in the Arab Neighbourhood section, attracted more than 10,000 visitors per day.

 Emirati artisans proved a major attraction for visitors to the Festival, which was organised by the Saudi Commission for Tourism and National Heritage, as they presented live demonstrations of traditional crafts practised by Emirati women, such as Sadu and Khous.

Inscribed on UNESCO’s List of Intangible Cultural Heritage of Humanity, Sadu is the art of weaving wool to create various types of carpet, while Khous uses dry palm leaves to create baskets, food containers, hand  fans amongst other items. The artisans also showcased many products made from traditional materials which meet modern-day needs, along with traditional clothing, incense and Tali products (woven striped products).

Saeed Hamad Al Kaabi, Director of the Intangible Heritage Department at DCT Abu Dhabi, said: “Our participation in Saudi Arabia’s heritage events is of particular importance due to our shared cultural and historical  heritage.


 Separately, The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) concluded its annual roadshow to the UK, following successful events held at Abode Chester (5th June) and The Bulgari Hotel in London (6th June).

The roadshow, co-sponsored by Etihad Airways and Yas Experiences, gave 120 agents, tour operator reservation staff and product managers the opportunity to learn about the Middle East destination from 15 stakeholders.

Agents were given the latest updates about the six immersive lands that will make up the new Warner Bros. World Abu Dhabi theme park (opening 25th July), along with news about exciting hotel launches and the emirate’s different regions; Al Ain, Al Dhafra, and of course, Abu Dhabi city.

The roadshow kicked off in Chester before the promotional delegation headed down to London, with each event following a similar format of a drinks reception with Arabian-themed canapes, a presentation from the three sponsors, followed by networking with the stakeholders.

 The culmination of the evening was a prize draw which saw 13 agents win Abu Dhabi holiday prizes after they completed a quiz to prove their destination knowledge.

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