SHANGHAI: Alibaba Group has chosen Jonathan Lu, its Chief Data Officer who has more than a decade of experience in executive roles, to lead China’s largest e-commerce company as it prepares to launch an initial public offering.
Lu will succeed Alibaba’s founder Jack Ma as the chief executive officer starting May 10, the company said on Monday. His appointment reflects the company’s desire to ensure it is helmed by an executive with deep knowledge of the e-commerce business as it gears up for change. Barclays said recently Alibaba could be worth $55 billion.
“He has a very strong reputation and he has a very strong background in the e-commerce space,” said analyst Elinor Leung at Hong Kong-based brokerage CLSA.
“Ideally, you always want the founder to lead the IPO, but if the founder decides not to do it, Jonathan has a lot of experience,” Leung said.
Lu was hired in 2000 to build out Alibaba’s South China sales region. He has also led a team to establish Alibaba’s e-payment unit, Alipay, and served as president of the unit. In 2008, he moved to shopping website Taobao and was appointed as its head in 2010.
Both units were successful under his leadership and were key to making Alibaba Group dominant in a country where 16 per cent of the population shops online.
In 2011, Lu was chosen by Ma to lead the group’s business-to-business e-commerce platform, Alibaba.com, after the unit’s chief executive stepped down following a string of fraud cases.
Lu is known to be more low-key than Ma, who worked as an English teacher before building an e-commerce juggernaut. Ma is known for his quips and brash style, and his ease in speaking both English and Mandarin, while Lu is low profile and more comfortable speaking Mandarin.