DUBAI: The Gitex Shopper that entered its fourth day on Tuesday, at the Dubai International Exhibition and Convention centre received yet another major sales boost, as there were at least four trade events taking place at the same venue in various halls.

Visitors from across the globe, who have arrived in Dubai to participate in several exhibitions on Monday took time from their busy schedule to attend the day-long mega show which is the region’s biggest consumer electronics event involving power retailers and world-class brands.

Besides the numerous display at the event, that includes mobile phones, laptops, television screens, etc there are other household appliances and products being displayed at the Show.

A cross-section of exhibitors interviewed on Monday confirmed that they have also been reporting heavy sales in the other products being showcased at Gitex Shopper this year. The location of the other products that include home appliances, white goods and smart home technology that range from the latest in innovation and eco-friendly advances in everything from washing machines, refrigerators and dishwashers to air conditioning units, ionizers and lighting.

The product line-up is expected to meet the increasing demand for home appliances and consumer tech products that is being driven by a fast growing local and regional population. With figures close to 9.6 million residents in the UAE, the market for in-house appliances alone is forecast to reach Dhs4 billion by 2017. Added to this is the region’s considerable appetite for the latest consumer electronics and the increasing smart connectivity that is becoming an everyday part of life in business leisure and at home.

This year, several giant electronic dealers also launched new products into the market marking yet another regional first.

Trink impossible glass technology from the US has made a breakthrough into the GCC market with a debut at this year’s Gitex Shopper Autumn event.

The new technology which is a simple glass, will strengthen the mobile phone’s original screen’s shock resistance capability by upto 5 times protecting the mobile screen from cracking under accidental direct impacts, says Naveen Monga the managing director for Trink in India.

One of the most critical protection layer in the composition of trink impossible glass, is the durable stretch resistance layer that acts like a car bumper that slows down and disperse impacts. It also blocks sharp objects from piercing through the screen protector.

Naveen says that Trink has put a lot of research effort into the areas of optics and light transmittance.

“As we understand the importance of image quality, trink impossible glass retain the crisp, ultra HD image quality of today’s modern smartphones,” he adds.

The product has an oleophobic coating that prevents finger prints and other contaminants and makes the film easy to clean.

Naveen explains that Trink impossible glass screen protector stop layer is engineered with industry’s highest 9H hardness effectively protecting your screen from daily wear and tear.

It has high optical clarity, yet as thin as 3 sheets of printer paper.

He said the featured rounded edges not only lessens the chance of side cracking but also gives a smoother touch. With super slim and rounded edges, it offers the lcd screen a “nude” yet durable protection.

Asked how he views competition in the market, Naveen says that this technology is the first of its kind to be introduced in the Middle East through Gitex Shoppers, adding that already several giant electronic dealers have signed a deal to provide the services in the UAE.

“There is no competition in this market as such, as it has never been introduced in this part of the world. However, there are other agents who provide the so-called tempered glass technology which is not 100 per cent safe,” explains Naveen.

He confirmed that since Gitex Shopper began on Saturday the response from mobile phone users has been overwhelming, as the users have been flocking the stand located at SSA-511 to have the latest technology fixed on their phone screen to avoid further damage. The cost is very minimal at only Dhs100 per phone, says Naveen.

VSUN Mobility, a global manufacturer of affordable, high quality next-generation smartphones also launched its DNA range of smartphone with over-the-air upgradable features.

The DNA range was unveiled by Mahesh Chotrani, Assistant Vice President, Jacky’s Electronics and Swithin D’Silva, Regional Director VSUN.

Chotrani described Vsun as the fastest growing brand among smartphones and predicted that it would dominate this segment within the next 3 or 4 quarters.

Haitham Kalakeche, CEO of VSUN, said: “VSUN’s latest smartphones incorporate pioneering technology which automatically updates their software with our latest software on a regular basis. Our participation in GITEX in collaboration with our retail partners is a clear reflection of our strong bonding with them. This is the model we follow in all the 15 countries we now operate in.”

Swithin D’Silva, Regional Director VSUN, commented: “We are pleased to launch our Race Red DNA Limited Edition smartphones with handcrafted leather and laser cut finishes at the region’s biggest technology platform. Our month- long campaign ‘VSUN Awesome’ is a testament to the investments we are making for the channel and our commitment to our loyal customers whose ranks are swelling across the Middle East, Africa, Russia and the CIS region.”

The Race Red DNA Limited Edition smartphone launched at GITEX features a Crystal Clear 5-inch IPS HD Screen, Phenomenal Octa Core Processor, 2GB Robust RAM, 16GB Inbuilt Memory upgradeable to 32GB, 3G Dual Sim, Dual Camera 13MP / 5MP Selfy Camera, Android Kit Kat, FOTA Upgradeable. It comes with handcrafted leather with Laser Finishing and an attractive Race Red Special Leather Cover and Screen Protectors.

VSUN has within a short period of time grabbed a significant market share by giving the consumers high quality products with the latest features at attractive and affordable prices.

The ‘Smartphone Brand with Fastest Growing Retail Reach’ award recognized VSUN as a rapidly emerging Brand that has launched multiple models of smartphones specifically targeting the Middle East, Africa and CIS markets and has set in motion aggressive expansion strategies across markets, including Egypt, Saudi Arabia, Nigeria, Russia & lately Turkey.

Samsung Electronics also unveiled its Galaxy Gear S2 smartwatch for the first time in the Middle East at the 25th anniversary edition of Gitex Shopper in Dubai.

Eager to try on the Galaxy Gear S2 smartwatch before it hits the market, visitors thronged Samsung stand to have a glance and own the latest gadget.

Hayssam Yassine, head of IM division at Samsung Gulf Electronics said that Samsung expects around 150,000 consumers to visit the stand this year, adding that Gitex Shopper has always been a good platform for Samsung to showcase its respective products. Samsung Gulf is participating for the seventh consecutive year.

He says the overall sales during 2015 is expected witness a double digit growth in the UAE.

The watch was introduced at the technology show IFA in Berlin, Germany, last month.

At the Samsung stand, consumers had a hands-on experience of both versions of the wearable device.

The Gear S2 Classic is made for users who prefer a more timeless watch design in a black finish and a matching leather band, while the Gear S2 is ideal for those who prefer a minimalist and modern design.

Noor Bank, a leading Shari’a compliant bank in the UAE, is set to launch an exclusive gift voucher promotion for its loyal customers to coincide with Dubai’s highly anticipated annual personal gadget festival, GITEX Shopper 2015.

As part of the promotion, customers spending upwards of Dhs2,500 on their Noor Bank debit or credit cards for any consumer electronics purchases are entitled to a Samsung voucher of Dhs100 that can be redeemed for any Samsung product in the UAE.

Speaking about the card promotion, Waleed Barhaji, Business Head of Consumer Finance, Noor Bank, said, “We are pleased to roll-out this exclusive promotion at a time when gadget and electronic enthusiasts locally and regionally are looking for latest innovations in technology. Our initiative coincides with GITEX Shopper that has rapidly evolved into the leading consumer electronics extravaganza within the Middle East, drawing serious shoppers keen to benefit from the best deals on branded electronics.”

He added: “We are also delighted to partner with industry leaders Samsung to bring this promotion to our customers as our way of thanking them for their continued patronage.”

Since its inception in 2008, Noor Bank has gained a reputation for offering innovative and client-focused banking products and services.

Meanwhile, students from Al Noor Training Center for Children with Special Needs visited the Samsung GITEX Shopper stand today.

Al Noor students and teachers were welcomed by Samsung employees, who provided them a tour of the stand. The students also interacted with latest products and technologies from Samsung and lived the experience of the new Gear VR.