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EWS-WWF announces rebrand
September 12, 2018
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ABU DHABI: Emirates Wildlife Society in association with the World Wide Fund for Nature, EWS-WWF, yesterday announced its rebrand to Emirates Nature-WWF, and its refreshed 2020 Strategy.

The organisation’s new visual identity features a distinctive thumbprint brand mark that is symbolic of the organisation’s individuality. It encapsulates the organisation’s UAE heritage and its deep connection to the nation, its people and environment - inspired by the fragile mangroves, deep wadis and undulating tides that define the contours of the UAE.

The new brand also reflects the late Sheikh Zayed Bin Sultan Al Nahyan legacy, and is symbolic of the mark that we, as a society, have left on the environment, and our responsibility to ensure its protection.

This rebranding highlights the urgent need to drive collective action in the UAE to protect the country’s natural heritage. With the aim to maximise collaboration to deliver even greater impact, Emirates Nature-WWF is focusing on strengthening and developing partnerships with leadership, governmental entities, businesses, local communities and civil society, which will ultimately escalate the political, societal and cultural importance of nature whilst also delivering the science-based research, policy activities and operational plans to make environmental sustainability a reality.

For almost two decades, Emirates Nature-WWF has been a prominent and active partner in environmental conservation in the UAE, delivering science-based solutions to help combat climate change as well as safeguarding the seas, the land and their associated biodiversity by collaborating with trusted partners and stakeholders.

Emirates Nature-WWF contributed to the UAE National Climate Change Plan, which was created following the UAE’s signing of the Paris Agreement in 2016. Additionally, Emirates Nature-WWF was a key player in collaborative efforts between government, business and civil society which resulted in Wadi Wurayah being declared the first designated protected mountain area and a UNESCO Biosphere Reserve.

Commenting on the rebrand, Laila Mostafa Abdullatif, Director-General of Emirates Nature-WWF, said, “Continuing the late Sheikh Zayed’s environmental legacy has been one of our core tenets since 2001, when Emirates Nature-WWF was invited to establish a presence in the UAE to support the nation in achieving its environmental objectives, under the patronage of H.H. Sheikh Hamdan Bin Zayed Al Nahyan, Ruler’s Representative in Al Dhafra Region, and the guidance of Mohammed Ahmed Al Bowardi, Chairman of the Board, and our esteemed Board.”

“This announcement marks the beginning of a new era in the life of our organisation. We recognise the urgent need to act, to innovate and to inspire long lasting and collective action - to conserve nature and reduce the threats to the environment for the benefit of the society. There has never been a more challenging or exciting time for Emirates Nature-WWF or indeed the UAE, but we are ready, and firmly believe that together with our partners we can build a sustainable home for generations to come,” added Abdullatif.

As part of the organisation’s commitment to partnerships and youth engagement, the creative rebrand was undertaken in partnership with students and faculty of New York University, NYU, in Abu Dhabi.


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