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Emirati designers to make a mark at lifestyle show
BY IMRAN MOJIB April 13, 2017
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Dubai: Artfully fusing local and global fashion flavours, the 2nd edition of Modern Woman Show is geared to bring an exciting, exquisite, chic and haute line-up of Emirati and international designers.

The luxury lifestyle and fashion exhibition, scheduled from Apr.20-22 in Dubai boasts popular local designer labels, the likes of Latifa Al Shamsi and Hessa Falasi, along with exhibitors from India, Saudi Arabia, Indonesia, Bahrain and South Africa.

The brainchild of Emirati entrepreneur Reem Al Zarouni, the show is organised by Sumansa Exhibitions with Dubai Design District and Dubai Design and Fashion Council as the event’s strategic partners.

Addressing the media in Dubai on Wednesday, Reem Al Zarouni said that the show has all the elements to please women who are used to courting elegance, class and luxurious styles.

“The event is an exclusive opportunity to witness the latest fashion and lifestyle trends, yet relax in the calm and comfortable surroundings that the show offers. The exhibition is more than a shopping experience; it’s a treasure trove for those who believe in and appreciate the love, passion and imagination that goes into creating each unique piece on display, be it apparel, a handbag, jewellery or even delectable chocolates,”  she added.

Raising the curtain on the much-anticipated event, Sumansa Exhibitions organised a sneak peek into what to expect from the upcoming edition. The preview featured collections that will be exhibited at the event including exclusive collection by Latifa Al Shamsi, House of Meena, selected abayas by Das Collection and haute luxury masterpieces by Italian jewellery brand Vhernier. AW Rostamani Lifestyle showcased their exclusive Ramadan Collection.

CEO of Dubai Design and Fashion Council Jazia Al Dhanhani said that the UAE has been pro-active and steady with its growth and while a large part of it has been supported by international imports and designers, the local and regional brands are flourishing too. This aligns with our vision to raise the profile of Dubai as a regional and global destination for design.

There will also be a special focus on the latest trends in modest fashion, catering to the sophisticated, yet demanding tastes of the Emirati and expat community in the UAE. Exhibitors will also present their unique limited edition pieces and special Ramadan line at the event. The collections presented will be in line with the sentiments of modesty plus in sober colours like teal, emerald green, black and white with a lot of spring florals and white to go with the season.

Maitha Al Suwaidi, Executive Director of Marketing and Communications, Dubai Design District (d3), said, “As we move to being an internally recognised design destination, supporting our region’s designers across the many creative fields in the industry is both an important and strategic step for d3 and Dubai as a creative centre.”

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