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Nestle's Kitkat Ruby to have exclusive UAE debut
December 06, 2018
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DUBAI: Nestlé Middle East has something special lined up for this year’s Sole DXB. In a regional exclusive, the company is giving UAE chocolate lovers the chance to try the new chocolate craze that’s sweeping the world, KITKAT Ruby chocolate.

Visitors to Dubai’s premier street culture festival will be able to try the chocolate at the
KITKAT “Chocolatory” pop up store on the 7th and 8th of December.

KITKAT Ruby chocolate, which gets it natural colour from Ruby cocoa beans, is the world’s “fourth” chocolate after, dark, milk and white. It has an intense berry flavour and is devoid of artificial additives.

The concept of Ruby chocolate was developed by Swiss chocolatier Barry Callebaut who spent over a decade developing the exciting new flavour. The chocolate is manufactured in Hamburg, Germany using UTZ-certified cocoa beans.

Festival goers who want to make their own customized KITKAT can head to the “KITKAT Chocolatory” pop up store to experiment with new flavours. The ‘Create Your Break’ activation at the pop-up store will give KITKAT fans the opportunity to choose from a range of limited-edition flavours, fillings, and toppings that have never been tried before. “Life’s A Party,” “Cake Cake Cake Cake,” “Got That Dough,” and “Smores” are some of the custom KITKAT creations available exclusively at Sole DXB, inspiring visitors to spark their imagination and to create their own break.

Commenting on the reveal of KITKAT Ruby at Sole DXB, Simone Touma, Business Executive Officer for KITKAT at Nestlé Middle East said: “After achieving more than 20 innovations in the region for confectionery products alone, including the recently launched KITKAT Mini Moments Desserts, we at Nestlé Middle East are very delighted to be able to give our UAE residents and visitors not only the first opportunity to try KITKAT Ruby in the region, but also have the fun of designing their own flavours at the KITKAT Chocolatory.”

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