DUBAI: Samsung Electronics, a global leader in digital media and digital convergence technologies, continues to maintain its leading position in the Smart TV category in the Middle East and North Africa (Mena) region.
Speaking to the Gulf Today on Monday, Kyung-tae Bae, President of Samsung Electronics in Mena, disclosed that the Korean brand has seen exponential growth in the Mena region, having achieved 65 per cent sales growth last year and anticipate improving the figure in 2013.
Kyung-tae was speaking at the sideline of the four-day Samsung Forum and conference is taking place at the Grand Hyatt hotel in Dubai, and has brought together dealers, media and high-powered partners to discuss Samsung’s ambitious plans for growing their presence in the region.
The largest electronic forum was attended by Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Culture and Arts Authority and Juma Al Majid, Chairman of Juma Al Majid Group of Companies and accompanied by several top dignitaries, as they were taken around to view some of the latest technology unveiled by the Korean manufacturers.
The invited guests were given a sneak peek into the strategy that allows them to offer the latest innovations in internet-connected TVs, and other home appliances.
Samsung’s complete product portfolio showcased at the event were a range of innovation demonstrated by the company’s monumental UHD TV, Premium F8000 LED TV, Advanced refrigerator and new eco-bubbleTM washer, NX300 Camera and 45mm F1.8 lens and Series 7 Chronos.
The UAE market, and Dubai in particular, is the right place to sell Smart TVs, said Vinod Nair, Samsung Gulf Electronics TV business manager. The company achieved 18 per cent growth in revenue and 19 per cent growth in unit sales in the total regional TV market last year.
Nair said that Samsung is delivering on its promise of bringing the next evolution of TVs with the introduction of its 2013 Evolution Kit.
“By simply adding the Evolution Kit to a Samsung Smart TV, users can have immediate access to the latest Samsung Smart TV offerings, including quad-core CPU power and the newly updated Smart Hub,” he explained.
He added that the company had achieved 32 per cent quantity market share and 41 per cent in terms of revenue and hopes to maintain the same position this year.
Asked about competition in the market, Nair said that its healthy for the company as it pushes them to be better and better, and at the end of the day, it’s the consumers choice to see what additional features are available in the market.
He added that sales of SMART TVs have increased almost 20 per cent quarter on quarter in the GCC, since the products were launched a few years ago.