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10th Diff to be a landmark experience
By a staff reporter January 22, 2013
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DUBAI: Following the success of the 9th Dubai International Film Festival (Diff), which boasted of an impressive 35 per cent increase in public admissions resulting in the highest ever audience turn-out of over 52,000 film goers enjoying the 158-strong film programme, the organisers are gearing up to make the landmark 10th edition an unforgettable experience.

The 10th anniversary of the festival will run from Dec.6-14, announced the organisers on Monday.

The 9th edition hosted over 1700 industry delegates and over 1300 media from 90 countries all flocking to Dubai for one of the most diverse and impressive programmes to date.

Abdulhamid Juma, chairman of Diff, said, “Diff’s ninth edition delivered a true spectacle of cinematic multiplicity and a showcase of unbridled talent, achieving our goal of increasing awareness of Arab cinema both at home and abroad, while simultaneously developing regional talent to ensure its sustained future.

“It is thrilling to see our industry initiatives and awards assisting the creation of the filmmakers of the future and the thriving Arab film industry making a true impact on the international festival circuit.”

High-profile international filmmakers and actors graced the red carpet over the eight days. Setting a high bar for the year ahead, Diff 2012 opened in unforgettable style with the Middle East premiere of Life of Pi, attended by the film’s cast. Celebrity guests throughout the festival included Academy Award winners Cate Blanchett, Kevin Spacey and Colin Firth, Livia Firth, Frieda Pinto, Rooney Mara, Kirsten Davis and Amr Waked.

As Diff prepares for the decennial edition, Abdulhamid Juma added, “We look forward to rolling out the carpet for our 10th year to celebrate the richness of Arab cinema and further introduce audiences to fresh new talent and original, intelligent and distinctive filmmaking. Our 2013 edition will showcase the best of cinema from around the world, offering an opportunity to reflect on the monumental accomplishments and global impact which the Festival has achieved in the past decade.”

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