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Wide range of latest solutions on display
By inayat-ur-Rahman October 11, 2017
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DUBAI: The 37th edition of Gitex Technology Week 2017, an annual consumer computer and electronics trade show, exhibition and conference, entered its third day at Dubai World Trade Centre on Tuesday.

The exhibitors are exhibiting a wide range of latest solutions and products at the show. They are upbeat about this year’s event despite global trends.

Smart Dubai

Smart Dubai launched the Smart Decision-Making Platform from its stand at Gitex Technology Week 2017.

The new platform relies on Dubai Pulse, the Smart Dubai data aggregator forming the backbone of the city’s transition into advanced smart technologies. Visitors can visualise the data through an “immersive room” that offers them a glimpse into the future of Dubai.

Titled “Future, Live”, the room allows visitors to visualise live, citywide data, making Dubai the first city in the world to share its real-time live data with the public, along with projections of the progress that is in the pipeline for the coming decade. A team of data scientists, designers and programmers, as well as various government entities, joined hands to build the innovative and custom-built digital infrastructure to allow for the display.

The unique and engaging interface was created using data mined from hundreds of thousands of data points around the city. It projects layers of information that provide visitors with unprecedented insights into Dubai’s smart city transformation and the many technologies, projects and initiatives rolled out by Smart Dubai and its affiliate organisations and partners to build the city of the future.

“Smart Dubai always puts people first in all of our initiatives,” asserted  Dr Aisha Bint Butti Bin Bishr, Director-General of the Smart Dubai Office (SDO). “We have been working tirelessly to bring all of Dubai’s smart city services to life, and to use the extensive data that we have amassed to cater our offering to each citizen, resident and visitor in the emirate. Our display today at GITEX Technology Week offers visitors a glimpse into the future. The live interactive show feeds off of Dubai Pulse’s treasure trove of city-wide data, offering scenarios with three realistic characters reflecting actual residents of Dubai.”

“Visitors to our stand this year are in for a truly singular experience,” Dr Aisha added, “as they will be able to visualise our years of work in terms of data collection and storage. The data not only reveals Dubai’s exponentially rapid progress – which attests to the success of our efforts and, more importantly, to the soundness of our wise leadership’s vision – but also offers a glimpse of where we’re headed: visitors to the ‘Future, Live’ show can have a look at the city of the future we are working to build here in Dubai, in collaboration with government entities, private companies and academic institutions.”


 Experts in banking and finance shared insights on the impact of Blockchain at a panel discussion organised by the e-Dirham team of the Ministry of Finance (MoF) in partnership with First Abu Dhabi Bank (FAB) during GITEX Technology Week, 2017.

The panel discussion was a part of e-Dirham’s awareness initiatives, which include an interactive talk by experts from financial and banking sector focused on highly relevant topics including latest trends in electronic payments.

Amongst the panel members were Tony Joseph, Chief Information Security Officer, e-Dirham team at Ministry of Finance, Ramana Kumar, Head of Payments at FAB, and Sultan Bin Kharsham, Managing Director at PayCommerce ME, while Karen Remo, Managing Director of New Perspective Media, was the moderator for the panel.

The panellists highlighted the phenomenal growth of Blockchain, a distributed ledger database based on cryptographic peer-to-peer network. Driven by its transparent, cost-effective and time-efficient features, the Blockchain market worldwide is estimated to rise from $210 million in 2016 to over $2.3 billion by 2021, at a CAGR of 61.5 per cent, according to a report by market survey organisation, Markets and Markets. High adoption across diverse application systems including payments, exchanges, documentation and smart contracts are leading to the fast growth of the Blockchain market.

The UAE is also making strides in the adoption of Blockchain and Dubai is already working towards attaining its goal of becoming the world’s first government to execute all transactions on Blockchain by 2020.

The transformative technology, considered a principal tool for establishing and supporting the digital economy all over the world, also assures an effective protection against the growing threats in the fields of data security and e-crimes. Blockchain is also considered a qualitative leap that will lead to the emergence of the second generation of Internet offering tremendous opportunities for communities and individuals all over the world, as it is being widely adopted, said the panel members.


Panasonic’s pioneering business communication products and solutions essentially designed for the Middle East and Africa region, are showcased at Gitex Technology Week 2017.  The brand is exhibiting a wide range of products within categories such as IP-PBX range, the SIP Phone and Door phone, HD Visual Communications System, Document Scanner, Video Intercom (IP) solutions, Toughbook & Toughpad, successfully drawing visitor attention to the exhibition booth.

Yasuo Yamasaki, Director of System Solutions and Communications Division, PMMAF commented, “Panasonic has always been driven to provide the industry leading communication and security solutions to its region-wide customers. With our extensive range of communication technologies, we aim to meet our customers’ demands while delivering efficiency, credibility and of course premium Japanese quality. “

He added, “We are showcasing the complete segment of reliable and innovative products from our Office Automation and Communication Solutions categories at GITEX this year. These custom-built solutions will encourage sustainability and enable our clienteles to scale up commercial efficiency and tap into new growth opportunities.”


Panasonic’s ingenious and compact IP-PBX system for the region are being displayed at Gitex 2017. The versatile communication solutions include the KX series which offers dual network capability, and a control unit for multiple site connection. KX-NSX2000 IP-PBX, offers next generation unified business communication for companies, comes with a host of features including UC Pro support, video communication functions, a built-in call centre function and partner application linking. These functions make business communication more efficient and enable users to utilise limited resources effectively.  The NSX2000 PBX system is a perfect fit for both normal work telephones to mobile users on the go and call centre operators.

Smart Hybrid IP-PBX

Panasonic has also displayed the KX-HTS32 model which is a Hybrid IP-PBX. It also works as an Analogue PBX and is conceptualised for easy handling and leading the category’s market trend. The solution comes with various built-in functionalities such as Wi-Fi, video, SIP etc. Panasonic constantly supports changing business environments and enhance competitiveness in the small-scale PBX market.

Panasonic’s latest HDVC system grasps effective visual communication without restrictions on time or place. It will cater to a wide range of communication needs, in various fields, such as education, manufacturing, healthcare, finance and sales; this system solution uses the high-quality image technology which allows smooth and accurate communication. The product line-up is categorized into different models suiting specific requirements.

Allowing connections to multiple sites for video conferences with minimal installation costs, this device also enables users to participation through a mobile phone from another location. It also conveys facial expressions and nuances of voices to facilitate discussions and remote lectures. It has a Triple Monitor function which displays a PC document and the images of distant sites with the home location on three monitors. Users can also observe fine details through the close-up view option.

Video Intercom

One of the main highlights at the company’s communication solutions category display is the latest version of Wireless Video Intercom Systems, which are highly reliable and offer a wide range of features such as high expandability (multiple monitors), Touch Panel, SD Card recording, Night vision, smartphone connect, wireless network connection, picture recording and much more. Panasonic’s exciting line up of products this year offers forward compatibility, great flexibility and most importantly highest degree of safety. Experience seekers GITEX 2017 will witness the future of home safety at Panasonic booth.

Document Scanner

To offer improved work efficiency to its customers, Panasonic has also put on demonstration its latest range of scanners which offer an endless list of benefits to the users such as low maintenance, cost efficiency, high-speed & high-volume scanning, dual scanning and reliable feed. The displayed scanners come with ADF/Flatbed Scanning, Single Touch Scanning, Multi-crop and Double-feed skip features.

Toughbook & ToughPad

Panasonic is also showcasing its latest mobile computing solutions at GITEX 2017, including the world’s first rugged detachable laptop CF-20, CF-54, CF33. Along with the notebooks, there will also be a series of rugged tablets will be on display like the FZ-M1, FZ-G1 , FZ-Y1 designed to meet the evolving needs of enterprise customers in the region, Panasonic’s new mobile computing solutions are engineered to withstand drops, spills, dust and grime, not to mention optimal performance in the harshest environments.

Trend Micro

Trend Micro Incorporated, a global leader in cybersecurity solutions, on Tuesday at Gitex 2017, released its comprehensive whitepaper, “Digital Souks: A Glimpse into the Middle Eastern and  North African Underground,” an in-depth analysis of the cybercriminal activities within the region. Prices for malware and hacking tools are generally a bit more expensive than in other regions. For example, a keylogger in the North American underground runs for USD 1-USD 4, but here it can be up to USD 19. However, the willingness for members to share content for a mutual cause helps balance out the price differences.

 The Middle Eastern and North African underground is where culture, ideology, and cybercrime meet. Trend Micro has seen that regional marketplaces closely reflect the societies in which they operate. In this region, this facilitates itself in the “spirit of sharing” mindset, held by those that operate here, with a feeling of brotherhood and religious alliance that transcends the illicit transactions that occur.

 “Still a propagating market, the region is not at par in terms of scale and scope when compared to other regions, but the products and services available remain common and sophisticated,” said Ihab Moawad, Vice President, Trend Micro, Mediterranean, Middle East & Africa. “We now have a heightened awareness of the region, which then allows us to gather and analyze threat intelligence so that we can better help the region strengthen its cyber defenses. Trend Micro will continue to monitor regional marketplaces so we can proactively empower our ecosystem, and offer greater clarity to law enforcement agencies, here in the region, and globally.”

“Also, the prevalence of giving services and malware away for free is interesting. Other underground marketplaces provide support to members, but the extent and willingness in this region is unique,” added Moawad.


ALE, operating under the Alcatel-Lucent Enterprise brand is demonstrating a range of new technologies, designed to help enterprises improve the connected customer experience, increase employee efficiency and accelerate decision making at the 37th GITEX Technology Week. ALE - stand D1-30, Hall 1 - will showcase revolutionary solutions that enable enterprises to shape their own communications and collaboration architecture, empowering “customer-centric” services, and ultimately drive digital transformation.

 Industry analyst firm IDC predicts that digital transformation could generate as much as $18 trillion (US) in additional business value for companies worldwide, indicating enterprises erverywhere preparing for a rapid shift in strategy and approach to embracing digital transformation.

 “There is a need for companies to rethink the digital tools they use – and how they use them to encourage collaboration and innovation. Industry leaders today are in the unique position to reduce costs and tap into new revenue streams thanks to new technologies and new business models including APIs, self-service, applications and more. There is an opportunity to shape the digital business of tomorrow, however to be successful, these companies need smart networks that are high-performing, reliable, secure and automated,” said Baher Ezzat, ALE, Regional General Manager for Middle East.


Mimecast Limited , a leading email and data security company, announced its products at GITEX Technology Week 2017. “Striving to implement a comprehensive cyber resilience strategy is a paradigm shift in cybersecurity, where organizations are focusing not just on combating attacks but on ensuring continuity during an attack and fast recovery after a threat is neutralized,” said Brandon Bekker, Managing Director at Mimecast MEA.

 “According to a recent survey Mimecast commissioned from Vanson Bourne, only 30% of respondents say they have adopted a complete cyber resilience strategy, with about one-third still in the early stages of development or planning. This low rate of adoption – and ultimately, preparedness – has consequences: 64% think they will suffer a negative business impact from cybercriminal activity this year. To achieve a comprehensive cyber resilience strategy, organizations need to first assess the actual capabilities of their current email security service.”

 “Email continues to remain the attack vector for delivering security threats such as ransomware, impersonation, and malicious files or links. More than 90% of cyberattacks start in email and while email itself is seldom the end goal for the attackers, over 70% of these attacks lead to other systems in the network. These email attacks predominantly feature techniques such as spear-phishing, ransomware and impersonation of key employees,”. Bekker added.

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