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Expo Centre Sharjah and RICEC to exchange knowledge and expertise
September 12, 2018
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DUBAI: Expo Centre Sharjah and the Riyadh International Convention and Exhibition Centre (RICEC) have signed a cooperation agreement to exchange knowledge and expertise between the two centres, as well as to review the best practices applied by both sides in the field of organising exhibitions and conferences and specialised events.

Under the agreement, the two sides will cooperate to achieve the strategic goals of both centres by launching innovative bilateral projects and initiatives that help develop the exhibitions industry in both countries. They will also cooperate by exchanging studies and research done by them, reviewing the possibility of organising mutual events, and promoting and marketing the activities organised by either side.

The agreement was signed by Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah; and Khalid Bin Abdullah Al Zahrani, CEO of RICEC, in the presence of Ajlan Abdulaziz Al-Ajlan, Chairman of the Board of Riyadh Chamber; Majid bin Abdul Mohsen Al-Hokair, Chairman of the Board of Directors of RICEC; and members of the board.

Commenting on the agreement, Al Midfa said that the signing of the agreement is due to the close ties between the two centres, in addition to the historically friendly relations between the UAE and Saudi Arabia.

Al Midfa added that Expo Centre Sharjah will provide its support, knowledge and expertise to the Riyadh Exhibition Centre, as specified in the agreement. He clarified that the move is part of Expo Centre Sharjah’s strategy to cooperate with Arab exhibition centres by exchanging expertise and demonstrating the best practices, in order to elevate the exhibition industry in the region and increase its competitiveness globally, especially in the case of exhibition centres in Saudi Arabia.

He noted that this strategy comes as a translation to the vision and the directives of His Highness. Dr. Sheikh Sultan Bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, and the board of directors of Expo Centre Sharjah.

In turn, Al Zahrani noted that this exchange of knowledge and expertise constitutes part of the Riyadh centre’s plan to develop its activities and provide various employment opportunities for Saudi youth, in addition to attracting various economic and cultural exhibitions and conferences that help support the local Saudi economy.

The signing ceremony came during a meeting of the RICEC Board of Directors, which was held recently at the centre’s headquarters in Riyadh. The meeting included the participation of Al Midfa, who is a member of Riyadh Centre’s newly formed Board of Directors

WAM

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