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Emirates paints rosy picture ahead of Valentine’s Day
By A Staff Reporter February 12, 2019
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DUBAI: Emirates SkyCargo, the freight division of Emirates airline, has unveiled a unique decal featuring a rose on one of its Boeing 777-F freighter aircraft ahead of Valentine’s day. The decal, installed at the Emirates Aircraft Appearance Centre in Dubai, is the first of its kind for Emirates SkyCargo and highlights the strong contribution made by the air cargo carrier to the floriculture industry through the transport of fresh flowers across the world.

One of the first ports of call for the aircraft will be Nairobi in Kenya, where the aircraft will be loaded with a consignment of flowers headed to Amsterdam- the world’s largest flower distribution centre. 

Every day Emirates SkyCargo transports fresh flowers across its global network of over 150 destinations. This includes the flowers transported on board dedicated freighters from major flower exporting countries such as Kenya and Ecuador directly to Amsterdam, as well as flowers transported in the belly hold of the aircraft from countries as far and diverse as India, New Zealand, Vietnam, Zambia, and Ethiopia. Between January and December 2016, Emirates SkyCargo transported over 70,000 tonnes of fresh flowers around the world.

Although the transportation of flowers is a year-round activity, there is a marked increase in the volume of flowers- in particular roses- being transported around Valentine’s Day which is the single most important annual date for floriculturists worldwide. It is estimated that close to 250 million stems of roses are grown worldwide exclusively to cater to the increased demand for flowers around Valentine’s Day. Emirates SkyCargo adds supplementary cargo capacity every year in the major flower trade lanes to be able to bring the additional volumes of flowers to Aalsmeer - the world’s largest flower auction house in Amsterdam - and from there onwards to other global destinations.

In the week running up to Valentine’s this year, Emirates SkyCargo has operated 4 freighters over and above the daily scheduled freighter service from Nairobi bringing close to an additional 350 tonnes of flowers into Amsterdam. Additional capacity was also deployed to supplement the thrice weekly freighter service between Quito in Ecuador and Amsterdam in order to cater to the demand around Valentine’s Day.

By facilitating the global export of flowers from countries such as Kenya and Ecuador, Emirates SkyCargo also makes an important economic contribution to these regions where the cultivation of flowers is an important local industry.
 

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