Dubai showcases new venues, hotels, offerings at IMEX Frankfurt

Dubai Business Events (DBE), the city’s official convention bureau, showcased Dubai’s state-of-the-art facilities, infrastructure and renowned hospitality sector at IMEX, the worldwide exhibition for incentive travel, meetings and events.

The event, held in Frankfurt from May 21st to 23rd, 2019, saw more than 30 co-exhibitors, including the Coca-Cola Arena, the Expo 2020 Dubai and W Dubai-The Palm, which shared new and upcoming offerings with event planners, while the Dubai World Trade Centre, Emirates and Jumeirah Group underlined the broader business events infrastructure in the city.

Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, said, “Business events play a pivotal role in our city’s transformation into a global knowledge economy and our participation in events such as IMEX serve as an ideal platform to support our ambitious tourism strategy. As we look to further strengthen Dubai’s reputation as the destination of choice for business events, the contribution of our partners and stakeholders across the city, many of whom joined us in Frankfurt, will be crucial.”

DBE aims to further strengthen Dubai’s reputation as a premier business events destination globally through inbound study missions, outbound sales roadshows and annual networking events.

Steen Jakobsen, Assistant Vice President, DBE, said, “At this year’s event, our focus is on furthering partnerships with stakeholders, as well as engaging with business events professionals globally, to identify new opportunities for the city. We look forward to showcasing our latest offerings, as well as contributing to the larger discourse on the theme of ‘imagination’, which will surely fuel a new level of collaboration and inclusion in the business events industry.”

DBE is also promoting the second edition of the Dubai Association Conference, which will take place in December this year and bring together government representatives, industry leaders and association executives from around the world to discuss the societal impact of associations.

Major bid wins for DBE in 2019, so far, included the Geospatial Week, which is set to take place in 2021, the Society of Petroleum Engineers Annual Technical Conference and Exhibition in 2021, the International Association for the Protection of Intellectual Property World Congress in 2025, as well as incentive groups from Amway and Roche Diagnostic.

As a division of the Dubai Corporation for Tourism and Commerce Marketing the main goal is to establish Dubai as a premier business event destination by promoting the destination and attracting international meetings, incentives, conferences and exhibitions that can help grow economic development, jobs and knowledge creation in the emirate.

Its team consists of 20 professionals with highly specialized knowledge about Dubai who offer impartial advice, guidance and support to international business event organisers in planning international meetings, incentives, conferences and exhibitions in the Emirate.

It also work to grow visitor numbers at business events in Dubai and are seeking out new business event opportunities through our network of international offices in Europe, Asia and the Americas.

It partner with hundreds of hotels, venues, PCOs, DMCs and other service providers in Dubai, representing the best the city has to offer, and as a member of the BestCities Global Alliance, we guarantee the highest level of service.

Meanwhile, the Department of Tourism and Commerce Marketing (DTCM), the principal authority for tourism in Dubai, plans, supervise and develop the marketing of Dubai as a leading tourist destination. The department markets and promotes the emirate’s commerce sector and are responsible for the licensing and classification of all tourism services such as hotels, tour operators, travel agents, and other tourism services.

The department is committed to strengthening Dubai’s economy by attracting tourists and inward investment while delivering Dubai’s tourism vision, which includes welcoming 20 million visitors per year by 2020. DTCM has played a pivotal role in Dubai’s rise to prominence as one of the world’s leading tourism destinations, welcoming more than 15 million visitors in 2017. In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.

The department’s vision is that Dubai will be the leading destination for global travel, business and events by 2020. Its mission is to strengthen the Dubai economy by attracting tourists and inward investment to the emirate

Also Making Dubai the world’s most recommended leisure and business destination, raising the international profile of Dubai’s tourism and commercial offering, redefining traveller expectations with cutting-edge solutions and service excellence across all tourism touch-points, pioneering multi-dimensional, next-generation experiences that inspire people to visit and return to Dubai, and playing a critical role in developing the economic contribution of tourism to the emirate, with a focus on working with public and private partners to enhance the destination offering and effectively market it to the world are the top priorities of the deprtment.

Agencies