Asiacell in partnership with Ericsson

Business Bureau, Gulf Today

Asiacell has selected Ericsson services and solutions to expand its network coverage and enhance end-user experience in Iraq. Signed on July 11, 2019, the agreement presents a continuation of a long-term partnership to enhance Asiacell’s network performance across the country.  This agreement builds on previous success in network performance in western Iraq provinces which resulted in improved network coverage and end user experience while solidifying customer loyalty.

Under this agreement, Ericsson will provide network design and optimization as well as expansion services, using state-of-the-art tools and expertise to deliver the best user experience to Asiacell’s customers and ensure efficient handling of traffic during mass events.  Ericsson’s services and network solutions meet the challenges of today’s multi-channel, multi-platform world by delivering top network performance and coverage for superior customer experience. Ericsson will also offer round-the-clock network monitoring, problem restoration and performance enhancement services.

Amer Sunna – Chief Executive Officer, Managing Director of Asiacell says: “Users expect the highest levels of network quality which ultimately depend on successful and reliable connectivity. In order to be equipped with the latest network solutions, we are partnering with our long-standing partner Ericsson to utilize their proven international experience.”

Rafiah Ibrahim, Head of Ericsson Middle East and Africa says: “With the rising demand for ultra-high definition and more immersive services at an all-time high, it is vital that service providers facilitate consistent, high quality and seamless connectivity. Ericsson’s AI-based network optimization is designed to improve network performance with completely new levels of speed, scalability and effective results.