Nokia eyes growth with new products

Sajjad Ahmad, Gulf Today

The UAE’s cellphone market is growing and Nokia eyes more growth with the launch of new array of products, said Sanmeet Singh Kochhar, General Manager - Middle East, HMD Global in Dubai on Tuesday.

He said,“we are one of the top five brands in smartphone category and we are leading the market in feature phone segment. We are focusing on millennial to increase our growth.”

HMD Global, the home of Nokia phones, launched new Nokia phones including Nokia 7.2 (Dhs999), Nokia 6.2 (Dhs799), Nokia 800 Tough (Dhs399) and the Nokia 2720 Flip (Dhs299) in Dubai on Tuesday.

The Nokia 7.2, the first Nokia smartphone to combine a triple camera and PureDisplay. Nokia 7.2 features a powerful 48MP triple camera with Quad Pixel technology and ZEISS Optics. Nokia 7.2 also premiers a range of ZEISS bokeh styles, exclusive to Nokia smartphones, that recreate the way legendary ZEISS lenses produce high visual impact and signature blur. Alongside even more AI-powered features such as night mode, fans can get even more creative with their stories. Nokia 7.2 combines stunning PureDisplay technology and always-on HDR, with timeless Nordic design to redefine what fans should expect from this smartphone segment.

Sanmeet Singh Kochhar said, “The Nokia 7.2 is what the market has been waiting for. With its triple camera and PureDisplay, it delivers crystal clear images whether during the day or at night. This means that fans can be assured of high-definition images no matter where they are.”

In a strong renewal of the mid-segment, the company also launched Nokia 6.2. The first series 6 Nokia smartphone to premiere a triple camera and PureDisplay technology, the Nokia 6.2 offers fans breath-taking visual experiences and advanced imaging in an accessible package. The Nokia 6.2 brings always-on HDR to a new smartphone segment, featuring PureDisplay technology powered by a dedicated visual processor that delivers up to one billion shades of colour. With a combination of AI-features and a powerful triple sensor camera, the Nokia 6.2 lets fans take detailed photos, bokeh portraits and stunning wide-angle shots that capture more. And with its signature two-day battery life, fans will be able to do more of what they like without any battery anxiety. The Nokia 6.2 stays true to its Nordic heritage, joining timeless craftsmanship and cutting-edge materials to deliver a unique and seamless finish.

The company also expanded its feature phone portfolio to address new network and market categories. The Nokia 800 Tough is the first rugged Nokia phone from HMD Global, representing a new hallmark in Nokia phone durability and battery life that comes perfectly paired with essential modern tech like The Google Assistant, WhatsApp, 4G and more.

The Nokia 2720 Flip is compact and tactile but transformed in usability thanks to the integrated AI technology. This makes it an ideal phone for consumers with accessibility needs or looking for a digital detox.