AFZ to highlight e-commerce boom

Business Bureau, Gulf Today

The Ajman Free Zone (AFZ) has partnered with Seamless Webinar to host an online discussion on how to build an e-commerce business swiftly and efficiently.

The session, scheduled to be held on May 13, 2020 (today), will feature Athbi Al-Enezi, Co-Founder of JustClean, Kuwait; Ammar Akhtar, Chief Executive Officer, Finalrentals; and Leena Khalil, CCO / Co-Founder, Mumzworld; alongside Sheikha Al Nuaimi, Executive Director of Marketing and Sales, Ajman Free Zone and will be moderated by Sowmya Iyer, Founder and CEO, DViO Digital. The free to attend webinar will dive deep into the finer aspects of e-commerce business and will examine how the drastic changes brought about by the COVID-19 crisis changed customer voices and preferences, further adding to the significance of e-commerce.

As the number of registrants have already reached to more than 450 and is expected to increase, the online event is set to welcome participants in addressing several topics, including how to start an e-commerce business activity and what are the solutions and features available in the country. The panel discussion will explore validation of product ideas and their potential market; selection of the right sales channel mix for your business; the advantages of third-party marketplaces; driving targeted traffic for positive customer acquisition; balancing usability with design; and abiding by a lean strategy model for profit prioritization; in addition to assessing the importance of alternate payment options.

At a compound annual growth rate (CAGR) of 7.6 per cent between 2020 and 2024, the global e-commerce market volume is expected to touch $3.004 million by 2024. In terms of e-commerce growth in the region, the digital boom has spurred its growth, with the UAE rapidly becoming a regional hub for e-commerce activities.