Series of webinars to empower entrepreneurs and job-seekers

Business Bureau, Gulf Today

Following the huge success of its virtual educational initiative, ‘Badiri Knowledge Exchange’, Badiri Education and Development Academy, the education and capacity building arm of NAMA Women Advancement Establishment (NAMA), has announced five more workshops to be held through August.

The five online sessions planned for August have been designed in collaboration with Google, LinkedIn, the US Consulate in Dubai and Sharjah Entrepreneurship Foundation (Ruwad) and will be led by industry leaders and successful entrepreneurs.

The online education series was launched in April following the Coronavirus (COVID-19) pandemic, in a bid to promote collaborative learning and ensure that professional and social interactions could continue through the period of physical distancing.

The workshops are meant empower university students, entrepreneurs as well as job seekers by upskilling them digitally for business and professional success, teach the intricacies of marketing, and enable them to create the right mindset for the current job market. It will also include a virtual ‘boot camp’ designed specifically for both new and aspiring entrepreneurs.

According to Reem BinKaram, Director of NAMA, “Through Badiri’s capacity building programmes, NAMA continues its efforts to not only empower women, but help create an ecosystem for active and aspiring professionals and entrepreneurs across the world. The creation of the Badiri E-Academy, which hosts an abundance of informational resources developed by global industry experts, offers anyone who seeks quality institutional knowledge people are frequently denied. The virtual Badiri Knowledge Exchange hub turned out to be another successful step in the direction, and we are excited to have delivered practical skills necessary for the kind of entrepreneurial mindset and professional edge required in these times. We look forward to welcoming and even greater number of participants for our August series.”

Commenting on Badiri’s popular virtual educational series, Dr. Mona Al Ali, Manager, Badiri Education and Development Academy, said: “In response to the current circumstances imposed by the spread of COVID-19 globally, we have been keen on staying alongside all members of society and providing them with the opportunity to exchange knowledge and advance in their personal and professional skills. Through our launch of the “Badiri Knowledge Exchange” initiative, we look forward to promoting education, develop capabilities and skills, and assist the community in facing the current conditions and the new challenges.”

Maharat Min Google, August 5 (1 pm - 3.30 pm): A digital skills training programme for Arabic speakers, ‘Maharat Min Google’ has been designed by Google to help bridge the growing skills gap in the region’s workforce and ensure that opportunities created by technology are available to everyone. Digital marketing consultant and trainer Lama Yousef will teach entrepreneurs as well as job seekers various digital skills in Arabic to prepare them for future opportunities. Participants will receive a certificate from Google.

Entrepreneurship Camp, Aug.10-12 (11 am - 1 pm): Computer whiz, serial entrepreneur and founder of Sheraa Consulting and Commercial Project Management, Talal Al-Muhanna will conduct this online boot camp for aspiring as well as new entrepreneurs where they will learn the 4 Ps of marketing - product, price, place, and promotion of a goods or service, and how to establish a business utilising the ‘9 building blocks’ model. This workshop will be held in Arabic, in partnership with Sharjah Entrepreneurship Foundation (Ruwad).  LinkedIn: The Ultimate Guide to Leveraging, Aug.19 (11 am - 12.30 pm)

Hosts Lamyse Ammar, Enterprise Territory Director, LinkedIn Talent Solution; and Wael Kamal, Account Director, LinkedIn Talent Solution, Government & Public Sector, will bring fresh graduates and young professionals up to speed on the latest research on future skills and jobs and help them create a professional profile that will be noticed by potential employers. The workshop will be in English and participants will receive a certificate from Badiri.

LinkedIn: From entrepreneurs to marketers’, Aug.20 (11 am - 12.30 pm)

Entrepreneurs generally struggle while trying to build a professional online network, which adversely affects the growth of their business. Convincing new clients to sign on becomes a challenge. This specialist workshop in English, conceived by Lamyse Ammar, Enterprise Territory Director, LinkedIn Talent Solution; and Wael Kamal, Account Director, LinkedIn Talent Solution, Government & Public Sector, will teach them how to project a professional profile that will let them new clients and help them succeed. Participants will receive a certificate from Badiri.