Ras Al Khaimah announces strong upturn in tourism
- 14 Aug 2020
Ras Al Khaimah Tourism Development Authority (RAKTDA), announced a strong upturn in the Emirate’s tourism and hospitality performance during the initial phase of recovery post the COVID-19 pandemic.
The Authority had launched a range of far-reaching support initiatives, aimed at its hospitality, leisure and development partners, during the peak of the COVID-19 crisis to lay strong foundations for recovery. Moreover, stringent safety measures were implemented across the emirate to safeguard guests and residents leading to internationally renowned certifications and a quick bounce-back of its tourism industry.
Ras Al Khaimah’s key performance highlights during the initial phase of recovery include: An average ADR increase of 12.9 per cent over the Eid Al Adha break, the highest average room rate, compared to the last three years under normal (non-pandemic) travel circumstances.
Ras Al Khaimah leads in RevPAR in the UAE, despite the regional effects of the pandemic.
The ongoing ‘Shortcation’ campaign, which was launched in early June targeting domestic travel drove bookings of almost 7,000 nights during the first eight weeks of the campaign.
During the Eid Al Adha holiday, Ras Al Khaimah hotels and resorts welcomed more than 18,000 guests who chose the emirate as their preferred staycation destination. The Jais Adventure Peak which has welcomed more than 52,000 thrill-seekers to date, reopened with strict health measures and continues to receive visitors.
WAM
