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The worldwide spread of the COVID -19 pandemic has disrupted mankind in many ways and the growing hesitation among consumers to go out and buy essential goods have tilted the world towards E- Commerce. Consumers have opted for online purchase of products ranging from basic commodities to branded items. E-Commerce has become the order of the day and is here to stay as people have started getting used to its comfort and advantages.
The UAE E-commerce market is growing rapidly at 20 % pa on average during the period 2019-2024. The market size of the E-commerce industry is expected to grow from 7 billion USD in 2020 to about USD 17 billion by 2025. An additional six per cent annual growth is projected for 2020-2022 in the GCC region.
The Dubai based entrepreneur and founder of measouq.com, Mr. Haleelu Rahman is all set to scale new heights with his novel and innovative E- Commerce platform. He is all determined to launch his platform as he is eagerly waiting to see his two years of hard work and dreams materialize. He also believes in keeping up his words and promises towards partnered vendors by launching the platform on time and as per the schedule.
Measouq.com is a hub of virtual stores where the shoppers find their favourite stores or brands online and can ultimately opt shopping directly from the stores. Shoppers will have direct access to purchase their requirements from stores of their choice – a sophisticated and ethical approach to the concept of online shopping. Unlike other popular e-commerce business models the platform concentrates on a decentralized way where retailers will have the full power to reach the consumers directly. Local retailers can reap maximum results with minimum effort . The retailers can enlist their stores’ name and connect with their target group in large numbers without developing their own website or App. A specialized joint marketing strategy is coined to attract a wider audience to the stores through social media and many introductory offers like rewards and points and prize programmes .
The platform is one of a kind and a unique idea which aims to bring in revolutionary changes in the world of online shopping by inculcating a versatile and reliable perspective in a dignified manner. It also aims to become the biggest online shopping mall in the region within a short span of time.
Mr. Haleelu Rahman , the founder of measouq.com said “ measouq.com aims to become the biggest medium for the retailers to reach their audience in large numbers in a very easy way without losing their identity”. He also added that “the platform is going to create a positive vibe for online shoppers by becoming the most reliable and trustworthy medium for the consumers to approach for their anytime and any kind of shopping needs”.