Shurooq announces the launch of beach expansion project

The Sharjah Investment and Development Authority (Shurooq) has announced the launch of the Khorfakkan Beach expansion project, the first-of-its-kind inclusive beach destination in Sharjah’s Eastern region. The project will expand the present 1.5 km stretch of beach to 2.5 km.

Set for completion by the end of 2022, the project will include a series of restaurants and cafés along the beach, a fully equipped gym, fountain and other attractions, including service facilities and amenities that cater to the needs of all visitors including parking, and other services.

Khawla Sayed M Al Hashimi, Director of Project Development of Shurooq, emphasised that the Khorfakkan Beach expansion project aligns with the vision of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, which seeks to bolster the emirate’s touristic appeal by boosting the quality of services at its destinations to meet the ambitions and needs of residents, visitors and tourists.

“The beach destination has been receiving footfalls not only from Khorfakkan city, but also from Sharjah and the UAE since it opened to visitors in December 2019. Located in one of the most stunning natural coastlines with picturesque natural views, Khorfakkan is one of the most attractive cities in the Eastern region. It has also been attracting qualitative investments, and the new beach expansion will further enhance investments opportunities across a variety of sectors,” she added.

The first phase of the Khorfakkan Beach project was developed by Shurooq in collaboration with a host of public and private entities. Valued at Dhs95 million, the first phase stretched for one km and was inaugurated by His Highness the Ruler of Sharjah in December 2019.

This phase featured football and basketball courts, multipurpose sports courts, a walkway overlooking the beach, with showers, bathrooms and changing rooms, aqua sport and adventure corner open to all visitors, children’s play areas that meet the highest international safety standards, jogging and bicycle tracks, and an amphitheatre that overlooks the beach to host a plethora of activities and events.

It also included a central plaza, 315-vehicle parking lot, eight food trucks and four kiosks, 15 trade units that include restaurants, cafés, retail outlets of local and international brands, as well as a beach park, picnic areas, and areas dedicated to families.

As the UAE turns 50 this weekend, the Sharjah Investment and Development Authority (Shurooq) brings back its popular Classic Car Festival for a second edition, along with a fun-filled itinerary of National Day celebrations that citizens and residents will enjoy with their entire family at several Shurooq destinations in Sharjah.

The 2nd edition of the Classic Car Festival, organised in collaboration with the Sharjah Old Cars Club, kicked off with a vintage classic car parade on Dec.3, from the House of Wisdom to Al Majaz Waterfront. Themed ‘Cars & Coffee’, the festival will be staged in five of Shurooq destinations, bringing a priceless and exhaustive collection of classic and vintage cars to the public display for five more weekends until March 4, 2022.

The festival will also be hosting several workshops and creative activities for car enthusiasts, families and kids in each participating Shurooq destination, alongside several traditional entertainment shows.

Coffee enthusiasts will have the opportunity to taste some unusual blends at these events as a variety of specialty coffee shops at participating Shurooq destinations will include promotions on their premium F&B offerings.

Shurooq has handpicked the following hospitality and leisure destinations in the emirate’s most picturesque areas to serve as the backdrop for this festival.

On Dec. 24 will be the ‘Moon Retreat Classic’, followed by ‘Al Montazah Parks Classic’ on Jan.7, 2022, the ‘Kalba Waterfront Classic’ on Jan.28, the Khorfakkan Beach Classic’ on Feb.18, and finally, ‘Al Qasba Classic’ on March 4. All these events will run for four hours, 4–8 pm.

Waterfront Classic’ on Jan.28, the Khorfakkan Beach Classic’ on Feb.18, and finally, ‘Al Qasba Classic’ on March 4. All these events will run for four hours, 4–8 pm.  On his part Ahmed Obaid Al Qaseer, Chief Operating Officer of Shurooq, said: “Last year, we reinvented Sharjah’s much-loved classic cars show as the Classic Cars Festival, and the response was truly encouraging. As UAE continues to grow its appeal for motoring enthusiasts from around the world and Sharjah continues to serve one of the biggest platforms of classic cars in the region, an event like the Sharjah Classic Car Festival builds on the vibrant motoring culture of the nation – yet another accomplishment in our 50-year journey of advancement.”