Here’s how Dubai is attracting digital agencies from around the globe

Dubai has recently adopted a new plan designated to develop its digital economy. The Dubai digital economy event was packed with interactive workshops that identified key market issues and challenges, including the need for more Digital companies and specialised talent in Dubai.

With several practical recommendations, the Dubai Chamber of Digital Economy has structured three pillars to grow the digital economy; enhancing the digital business environment, supporting the development and expansion of digital companies and attracting leading global digital companies to Dubai.

UAE's digital economy contributes about 4.3 per cent to the UAE's GDP. With more than 1400 startups in the country, 90 investment funds in the digital sector and 12 business incubators, UAE has shown an accelerated growth of new and already established businesses of the digital industry.

One such India-based group, Sunshy, had recently marked its launch in the UAE aligning its expansion with the growing demand for digital requirements in the country. The former is an agency that has gained global exposure since its launch.The founders, Vishal Jain and Sejal Joshi have helped global brands to grow by leveraging digital media trends. For Sunshy Group, Dubai is a much part of their identity as it is home to some of their prominent clients. Sunshy's action plan lays the strong groundwork for adding extra relevance to Dubai's digital economy, creating more employment, new jobs and benefiting the ecosystem at large scale.

Sejal said, "We are thrilled to be expanding our operations in the UAE, especially when the pandemic has been a rollercoaster ride for businesses. Our business expansion in UAE is aimed at reaching out to more businesses, building larger communities and improving the digital presence of big yet unnoticed businesses out there."

Businesses in Dubai hold the capacity to reach out to the wealthy and affluent people living in the world. It’s approach to provide a marketplace where the businesses can connect with high-value potential clients is the reason why many digital services providers are gearing towards establishing themselves in the UAE. It’s not exaggerating to say that in the upcoming years, digital trends will rule the business industry and Dubai is pioneering yet again to allow these digital trendsetters to call the city their home.