Brazilian Pavilion clocks a million visitors at Expo 2020 Dubai

Jamil Khan, Senior Reporter

Brazilian Pavilion at the Expo 2020 clocked one million visitors since the start of the global event in October, opening up significant opportunities for the country to showcase business and investment potential to trade visitors and leisure and tourism attractions to general visitors.

“We are very much buoyed by the rising number of visitors and reaching the one million milestone. We believe that this has happened because of the innovative and immersive concept behind the Brazilian pavilion showing the diversity the country has to offer, both in business as well as leisure and entertainment,” said Elias Rodrigues Martins Filho, the Commissioner-General of Brazil at Expo 2020 Dubai.

The 4,000 Sq. m Brazil Pavilion in the Sustainability District presents an aesthetic blend of architecture and immersive technology that brings to life Brazilian attractions to the fore with the help of 125 giant projectors. The interior of the pavilion is made of translucent membranes on which video images of Brazilian forests, rivers, urban centres, food and culture are projected.

A statement from the Brazilian Export and Investment Promotion Agency (Apex-Brasil), the nodal agency managing the country’s participation at the Expo 2020 said the one million visitor was  the English - Brasilian tourist  Costa Van Heeswijk’s family which is planning to move to Dubai. The pavilion awarded them with an amazing dinner at their restaurant Nossa.

“We had a steady flow of trade visitors, opening up opportunities for Brazilian businesses participating at the Expo to explore trade and investment partnerships, meeting our key and strategic objective of presenting Brazil – the country’s business and investment potential and tourism - to a global audience,” said the Commissioner-General of Brazil at Expo 2020 Dubai.

The key thematic attractions of Brazilian Pavilion include biodiversity and showcasing the country’s endeavors in nature conservation, environmental focus and contribution to climate change mitigation. Brazil is also presenting the country’s potential in investment and trade across key verticals such as food, travel and tourism.

The pavilion evokes the experience of Amazon rainforest in Dubai has a shallow water blade occupying across half of its area.

The Brazilian Pavilion will be part of this last thematic axis, reaffirming the importance of biodiversity, culture of environmental preservation, competitiveness based on sustainability and the portrait of Brazilian multiculturalism.

Expo Dubai 2020 represents a singular moment of promotion of Brazilian diversity and an opportunity to tell the world of its unique features. The event is linked to the efforts of Apex-Brazil in the commercial promotion of agribusiness, innovative technologies, as well as the construction of an economically attractive country image and a natural destination for foreign investments. It will also contribute to reinforcing the regional, gastronomic and ethnic multiplicity and immigration diversity of Brazil.

Apex-Brazil is responsible for building the pavilion and organizing the Brazilian participation at Expo Dubai. In 2015, the agency organized the Brazilian participation at Expo Milano and, in 2010, at the Expo Shanghai.

Iman Developers: One of the leading Dubai-based luxury residential developers, Iman Developers launched their latest project in Jumeirah Village Circle (JVC), bringing to Dubai’s supply-starved growing realty market 212 new apartments. The property sector in Dubai gained momentum due to Expo 2020.

Worth Dhs130 million, Oxford 212 is the fifth successful residential development of Iman Developers which has a portfolio of four completed projects and another three in development stages.

“Oxford 212 will set a benchmark in modern family living space. The project is luxury redefined offering premium living, adding value to the residential realty inventory of Dubai which currently is passing through a huge demand-supply gap,” said Ismail Marfani, Director, Iman Developers.

Oxford 212 development will offer a total of 212 apartments – 107 studios, 85 one and 20 two-bedroom units, ranging from 390 sq. feet to 1800 sq., with unit prices ranging from Dhs 426,000 to Dhs 1300,000.

“The project’s focus is on providing a smart lifestyle to residents complete with a climate-controlled swimming pool, Rooftop BarBQ and kids play area, and intuitive everyday home automation,” said Marfani.

He said the project has been developed with focus on sustainability and as part of it the development has intuitive smart lighting for energy saving and eco cooling systems.

“For the past several years, we have seen an accelerating opportunity in convenience real estate, especially after the pandemic hit the world. The property buyer of today’s time is aware and well informed and look beyond just the property.”

He added “We are offering a sense of a personalized journey from the very first stage of awareness, through the purchasing process and the construction phases, and finally throughout the living experience. We believe that this phenomenon will be at the center of how business is done in the real estate industry moving forward.”

Oxford 212 facilitates community living with amenities including a fully equipped gym, a majestic pool, and a rooftop outdoor cinema. In addition, there is a children’s play area, barbecue area.

Iman Developers are known for modern architect and on time completion of the projects.

The group boost high quality and timely deliveries of its projects This has increased customer confidence, and this makes Iman Developers’ project very alluring for end users and investors.

The group has completed four projects before Oxford 212, this gives buyers an option to compare the features of the projects on offer - from the quality of construction to the amenities on offer - from a huge supply of ready-to-occupy apartments.