Dubai Holding launches ‘Tickit for Good’ plan for women, kids

Inayat-ur-Rahman, Business Editor

Dubai Holding, a diversified global investment company with operations across retail, hospitality, leisure and entertainment, has announced the launch of ‘Tickit for Good’, a campaign rolled out via the company’s new effortless and instant rewards programme, Tickit. Dubai Holding pledges to match all Tickit member points earned during the Holy Month with funds in support of the Dubai Foundation for Women and Children (DFWAC). The initiative runs until May 12.

 ‘Tickit for Good’ aims to support disadvantaged, at-risk women and children of the Foundation, and reflects Dubai Holding’s ongoing commitment to empower women and advance gender equality in the UAE in support of United Nations Sustainable Development Goal 5.

Huda Buhumaid, Chief Marketing Officer of Dubai Holding, said: “After the successful launch of Tickit last month, we are delighted to leverage the interest and excitement generated by our new rewards programme for such an important cause during the Holy Month. We have been overwhelmed by the response to Tickit due its utmost ease in allowing members to earn rewards effortlessly, and what this means is that it becomes equally effortless for them to help others in dire need too. Our customers get rewarded for doing what they love to do, and we donate on their behalf. It’s that simple.”

Sheikha Saeed Al Mansouri, Acting Director General of DFWAC, said: “Achieving gender equality for women and girls everywhere is vital, and we are confident that Tickit for Good will contribute to this objective during Ramadan. I am hopeful that the outcomes of the partnership will enhance our local and global efforts to support women and children who need our help after the pandemic exacerbated social inequalities for the vulnerable and disadvantaged.”

Tickit members can enjoy earning points across more than 500 brands and outlets at some of Dubai Holding’s leading destinations, including Bluewaters, City Walk, La Mer, The Beach, Al Khawaneej Walk, Hatta Resorts, and Dubai Parks and Resorts. It can also be used to earn effortlessly instant rewards at the Majlis of the World at Global Village, Rove Hotels, Hillhouse Brasserie, The Duck Hook, Sikka Café, TIER Mobility and Washmen, among many others.

Shahram Shamsaee, CEO of Merex Investment, said: “Across City Walk, La Mer and The Beach, there are more than 160 restaurants, attractions, outlets, coffee shops and fashion brands accepting Tickit today. Tickit’s card-linked technology makes it effortless and easy for our customers to seamlessly use this attractive new loyalty programme. We are excited to support Tickit for Good to promote gender equality and support those in need during this blessed month.”

With Tickit, members can shop in stores or online with strategic partners such as Azadea through Azadea.com or at brands like Decathlon, Virgin Megastore, Urban Outfitters, Anthropologie, Boggi, Deichmann, Calzedonia, Missguided, Salsa Jeans, Sunglass Hut and many others.

Mohammad Sajjad Bhojani, Head of E-Commerce of AZADEA Group, added: “We are proud to be a strategic partner with Dubai Holding in its loyalty programme, Tickit, allowing our customers the opportunity to enjoy shopping their favourite brands and get rewarded with ease throughout our stores and online channels. And during this Holy Month of Ramadan, “Tickit for Good” is another solid step forward in our partnership which allows a meaningful change in the community and further demonstrates to our valued customers that their love and trust in our brands goes a long way.”

There are more than 50 participating Tickit outlets at Bluewaters. City Walk offers over 80 attractions and outlets, while The Beach and Al Khawaneej Walk both offer more than 60 participating outlets with F&B, shopping, entertainment, electronics and much more, allowing members to earn points effortlessly. Dubai’s eclectic beachfront destination, La Mer, also offers a range of more than 40 unique shops allowing for members to enjoy Tickit.

 Tickit brings card-linked technology, dubbed “Magic Earn” to the UAE for the first time with both Mastercard and VISA. Magic Earn works with a linked UAE-issued bank card, Apple Pay, Samsung Wallet or Google Pay.

Download the Tickit app here. Simply register and link a UAE-issued Mastercard or Visa credit or debit card to the account. Members will then be able to accumulate points by simply paying with the linked card at Tickit partner outlets without having to present the app, a card or scan receipts.

Tickit is a rewards programme offering members an effortless, instant way to gain points magically in the UAE. It can be enjoyed at more than 20 leading lifestyle and entertainment destinations, including Bluewaters, City Walk, La Mer, The Beach, Al Khawaneej Walk, Hatta Resorts, Dubai Parks and Resorts and many more.