Etisalat UAE to sustain leadership as a digital telco

Staff Reporter, Gulf Today

Etisalat UAE, the telecom pillar of e& in the UAE, aims to sustain leadership as a digital telco and is already making great strides towards remaining resilient in the future hyper-connected world by transforming its technology model and excelling in customer and employee experience, said Masood M. Sharif Mahmood, CEO, Etisalat UAE.

Mahmood shared his insights during his keynote ‘Reframing the future for telcos: unlocking growth through an accelerated reinvention in the digital age’ at the ongoing Telecoms World Middle East 2022 conference. Held in Dubai, the event gathered leading stakeholders from across the telco ecosystem to collaborate and share insights on how to thrive in the future multi-faceted digital environment.

“The evolution in the telecom sector is all about conquering crossroads by showcasing resilience. The industry has continuously adapted in the face of disruption, adjusting to endure and grow in a drastically evolving ecosystem. At Etisalat UAE, we have continued this leadership as a digital telco by focusing on our core while at the same time curating digital experiences that maximise engagement. During our transformation into a telecom orchestrator, we remained laser-focused on customer centricity,  digitalisation, and creating synergies across our businesses,” Mahmood added during his keynote presentation.

Telcos need to evolve into multi-sector digital service providers to maximise their share in the value chain.