Egypt based TMG & AZADEA Group open portfolio of new brands at Open Air Mall

Staff Reporter, Gulf Today

TMG, the leading real estate developer in Egypt, and AZADEA Group, the premier lifestyle retailer, have announced opening a portfolio of prominent brands at Open Air Mall at Madinaty covering up to 10,000 sqm.

The addition of the new brands will provide Open Air Mall’s guests with an elevated shopping experience.  

AZADEA Group’s brands, which opened during the ceremony, are ZARA, Oysho, Pull&Bear, Bershka, and Stradivarius, Massimo Dutti, Zara Home and soon to follow in the near future, Leftie. KIKO Milano, Sunglass Hut, Virgin Megastore, and PAUL already opened their doors in June 2022.

The opening ceremony was attended by Omar Hisham Talaat, Chief Business Development Officer TMG, Elhamy El Kerdany, Executive Vice President of Commercial & Tourism Projects, Eng. Khaled Fathy, Head of Commercial Centers Sector,  Sherif Artisan, Director of Business Development.

From AZADEA Group, Walid Chahine, Group Operating Officer, Saif Salem, Egypt Country Manager and Antoine Wassef and Elias Kamar Fashion Directors.

AZADEA Group is a premier lifestyle retail company in the Middle East and Africa. Since its inception in 1978, the Group has developed a substantial network of more than 600 retail stores representing 40 leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. With over 10,000 employees, AZADEA Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, and United Arab Emirates.

Talaat Moustafa Group (TMG), is a leading conglomerate with special emphasis on developing integrated communities, including but not limited to mixed-use real estate and hospitality projects across Egypt’s key cities, with an outstanding track record of creating large, vibrant and diverse communities, providing high quality housing accompanied by superb amenities.  Open Air Mall is one of TMG’s recently developed commercial properties and the group has been focused on brining the most sought after brands to satisfy shoppers needs within the Egyptian market.

Open Air Mall is the largest shopping and lifestyle destination in Egypt. The mall is made up of 92,000 sqm of GLA spread across eight different themed buildings containing up to 300 stores. Operational since 2019, the mall offers it’s shoppers with a unique Open Air Mall street like shopping experience.  Visitors can enjoy, the beautifully spread out themed buildings connected through a promenade overlooking the stunning views of man made lakes and stunning landscapes.  The mall offers shoppers the opportunity to shop the best brands from across a wide variety of retail categories covering fashion & sports apparel, homeware, furniture, jewelry, accessories, kids clothing, health & beauty as well as F&B.    Among the well-known brands housed at the different buildings of the mall are Carrefour Hypermarket, Renaissance Cinemas, and Xtreme Land the family entertainment center.