Sheraa and Alef Group team up to empower F&B startups, SMBs

Sharjah Entrepreneurship centre (Sheraa) has unveiled its latest initiative aimed at bolstering the startup ecosystem in the UAE. In a partnership with Alef Group’s pioneering urban project, Al Mamsha, Sheraa is providing selected F&B startups and SMBs with an exceptional opportunity to expand their businesses.

The two organisations are calling on all eligible F&B startups and SMBs to apply and take advantage of this opportunity.

The selected startups will secure a slot at Al Mamsha’s Food & Beverage space, affording them a prime location and access to contemporary facilities and resources.

With this announcement, Sheraa highlights its unwavering commitment to supporting entrepreneurs at every stage of their journey.

Alef Group is also providing successful applicants with assistance for their “fit out” process, enabling selected startups to launch or expand their businesses with less overheads.

During the first year, only common and marketing charges will be the startups’ responsibility, with no rental fee required.

The judging criteria will include an evaluation of the concept’s creativity and sustainability as a business. Additionally, the business must demonstrate traction or proven success, and the concept must be applicable and feasible to implement with the allocated resources.

The team’s experience and skill set will also be evaluated, and the founder’s experience in running an F&B business will be taken into account.

Through Sheraa, F&B startups and SMBs have the opportunity to be part of a vibrant entrepreneurial hub of like-minded individuals, and gain access to valuable resources, mentorship, and support.  Having a presence at Al Mamsha, they can also tap into the development’s diverse and dynamic community and reach a wider audience, which can ultimately lead to greater success and expansion for these businesses.

With its potential for growth and impact, the F&B industry has proved to be the most popular platform for aspiring young entrepreneurs to pursue their dreams and contribute to the economy.

Sheraa is a launchpad for aspiring entrepreneurs in the UAE, providing a range of programs and services aimed at supporting startups and fostering innovation and entrepreneurship. Since its inception in 2016, Sheraa has helped dozens of successful startups launch and grow, providing them with the guidance, resources, and support they need to thrive.

Sheraa’s latest initiative through the partnership with Alef Group is a testament to its commitment to supporting entrepreneurship in the UAE and to providing startups with the guidance, resources, and support they need to thrive in today’s competitive business environment.

The collaboration between these two innovative entities is expected to lead to groundbreaking ideas, cutting-edge technologies, and a more vibrant and sustainable business landscape in the region.