Al Dhafra Region’s diverse tourism potential

Inayat-ur-Rahman, Business Editor

Al Dhafra Region has a great diverse potential for tourism and abounds with many important activities and receives an increasing number of local and foreign visitors annually.

Now with the travel restrictions open we expect a wider audience with the assistance from local government tourism authorities; who is making immense efforts to promote the Al Dhafra Region.

The National Corporation for Tourism & Hotels primary objective is to promote Abu Dhabi as an international destination, supervise and manage hotels and provide transportation and catering services.

This was revealed by Manoj Kanwal, General Manager, Danat Resort Jebel Dhanna, during an exclusive interview with Gulf Today.

“As of now we are maintaining an occupancy of above 80 per cent; mainly coming from corporate and staycations sector.

“We see a trend of gradual increase in business with opening of both local and international markets after the worst Covid-19 pandemic.” He added.

Kanwal, a seasoned hotelier, mentioned that they were always keen to tap new markets, adding that their major feeder market is from UAE [Abu Dhabi, Dubai and Northern Emirates], GCC, European and Russian market to name a few, especially for staycation and vacation deals.

To a question about the participation in the upcoming Arabian Travel Market (ATM 2023) in Dubai, Kanwal echoed that they would be participating at the event along with their other sister properties

He mentioned that ATM is an ideal platform for the hospitality sector in the UAE and also a Launchpad for travel and tourism sector and local and global investors.

Highlighting Al Dhafra festival, Kanwal stated that it happens in Liwa area having a minimum impact on his property, adding that they mostly cater the road travellers from Saudi and Qatar who visit the Al Dhafra Festival every year.

“Resort is located away 240km on the west cost of Abu Dhabi, it makes a perfect place to relax and rejuvenate from the hustle of city life. Our natural 800 meter private beach creates a mesmerizing experience for all the travellers. It’s an amazing feel to take a walk in the beach; and create memories with your loved ones.”

“The resorts Unique Selling Point (USP) is its private white sandy pristine beach, massive garden space for outdoor events, beautiful villas, chalets and rooms overlooking the Arabian gulf, leisure activities and scrumptious food.”

“We have several discounts and promotional activities happening on monthly basis. Best place to catch us will be on our Social Media. We run regular campaigns on various other platforms to reach better and wider audience.” Kanwal concluded.