Firm solidifies leadership in audio-visual industry

Inayat-ur-Rahman, Business Editor

ABCOM Distribution, a premier distributor specialising in solutions at the intersection of audio-visual (AV) and IT, has announced partnerships with New York-headquartered Videri, CVTE-owned QSTECH, UK-based Octopus, and Motorola Solutions-owned AVA Security and OpenPath. ABCOM’s strategic partnerships bring to the regional AV industry a host of novel and connected solutions from reputable and niche global brands, in a landmark development with great implications for customers.

ABCOM will be displaying the partners’ most sophisticated solutions in a dedicated booth at the ‘Integrate Middle East’ event. Scheduled from May 16-18, at the World Trade Centre - Dubai, the acclaimed audio-visual symposium brings industry luminaries, innovators, and value-chain entities under one roof for knowledge flows, networking, and sharing best practices — hence an ideal avenue and opportunity to formalize ABCOM’s pioneering partnerships in the Middle East.

“Facilitating the entry of AV stalwarts such as Videri into the Middle East is a new feather in ABCOM’s cap. We are geared toward strategic expansion, as well as the creation of an ecosystem of niche partners, whose innovative solutions will together give the regional AV industry a boost in efficiency, value creation, and customer-centric outcomes. The partnerships will empower ABCOM’s extensive dealer networks and clients to stay ahead of the curve by giving access to an ecosystem that characterizes global innovation and excellence in AV systems,” said Pradeep Kumar, General Manager, ABCOM Distribution LLC.

Videri specializes in custom software development, digital signage, video analytics, and data management solutions for businesses in industries as diverse as retail, sports, and entertainment. It is especially geared toward solving problems, such as content overload and disorganization, that businesses face in today’s hyper-digital working conditions. Videri’s problem-solving strategies, embodied by its Cloud services and over 100,000 Canvases deployed worldwide, have boosted customer engagement by 4X and increased retail sales by 30%, on average.