EFG Hermes Holding rebrands to EFG Holding

Inayat ur Rahman, Business Editor

EFG Hermes Holding has announced that it has successfully rebranded to EFG Holding to ensure the brand evolves in line with the Group’s expansion across three distinct verticals: EFG Hermes the investment bank, EFG Finance the non-bank financial institutions (NBFI) platform, and aiBANK the commercial bank.

In addition, the name change on the group level will entail changing the EFG Hermes Foundation’s name to become the EFG Foundation. Today, EFG Holding stands as a trailblasing financial institution providing boundless financial opportunities with a universal bank in Egypt and the leading investment bank franchise in Frontier and Emerging Markets (FEM), consistently offering customers best-in-class, end-to-end financial services.

Group CEO of EFG Holding Karim Awad, who has led the financial institution’s transformation since 2013, said, “In recent years, the company’s business model has significantly evolved as we diversified our product offering and geographical presence to better serve our growing client base and to create value for our shareholders. It is this strategy that has allowed us to build what is now a financial powerhouse that provides businesses of all sizes and people of all income levels with the tools and access to finance that they need to live better lives, build their businesses, and drive sustainable change in the communities in which we live and work.”

The three verticals under EFG Holding, the parent company led by Group CEO Karim Awad, are EFG Hermes, EFG Finance and aiBANK.